Executive's Guide to Web Services (SOA, Service-Oriented Architecture)

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9780471266525: Executive's Guide to Web Services (SOA, Service-Oriented Architecture)
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Discover how Web services can improve cost-savings and make yourorganization more competitive. You’ll get summaries ofdeveloping standards, current vendor positions (Microsoft, Novell,IBM, Oracle, Sun), and industry examples of Web services solutionsand benefits.

Order your copy today!

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From the Inside Flap:

Executives must continually seek to grow revenue, reduce costs, andimprove operating efficiencies. Today, Web services are emerging asa critical technology for achieving these business objectives.Early adopters are deploying Web services as an integrationplatform to reduce costs. Web services are being used to improvethe operating efficiency of relationships with customers, partners,and suppliers. And inevitably, organizations will utilize thisemerging technology as a foundation for driving revenue growth bycreating new business models and developing new markets.

Simply put, Web services are a set of technologies and standardsthat will fundamentally change the way in which informationtechnology is used within the enterprise and across organizationalboundaries. Web services deliver the basic building blocks thatallow the World Wide Web to take the next evolutionary stepforward, into an era where the Internet is truly the de factoplatform over which businesses operate.

The premise of the Executive’s Guide to Web Services isthat the adoption of Web services will not be based on the desireto implement a "new technology," but rather on thetechnology’s ability to deliver strategic business value. Theauthors untangle the maze of standards, concepts, and terminologythat blur Web services, arming the reader with enabling conceptsand providing a solid foundation and reference text with which tounleash untapped business potential.

Eric Marks and Mark Werrell summarize current Web servicesvendors, including market positioning and capabilities of BEASystems, IBM’s "Services on Demand," Microsoft’s ".Net,"Oracle’s "Oracle Dynamic Services," and Sun Microsystems’"Sun ONE." They explain how business and IT strategies canaccommodate Web services, providing specific industry examples,solutions, and benefits.

Chapters include:

  • Standards, Concepts, and Terminology
  • Web Services Adoption
  • Strategic Perspective of Web Services
  • Vertical Market Perspective of Web Services
  • Architecting for Competitive Advantage
  • Web Services Vendor Landscape

After the false promises and financial burden of the dotcom boomand bust, many executives are understandably gun shy about newtechnology. This time, however, IT vendors have hit the mark,delivering tools that do not claim to reinvent the practice ofbusiness, but simply make it smoother, quicker, and more efficient.The Executive’s Guide to Web Services is essential reading forCEOs, CFOs, CIOs, and all business leaders.

From the Back Cover:

Praise for Executive’s Guide To Web Services

"Finally, a very readable book about how Web services operate inthe real world. This is a must-read primer for all C levelexecutives who want to understand how Web services arefundamentally changing how enterprises integrate, collaborate,innovate, and dominate."
–Peter Dupre, Chief Technical Strategist, EdgewaterTechnology, Inc.

"Following along the brilliant analytical path that he blazedwith the release of his first book on IT, Business Darwinism:Evolve or Dissolve, Marks, with coauthor Mark Werrell, continues toobserve, digest, analyze, and clearly explain the latest trends inIT innovation. The Executive’s Guide to Web Services is amust-read companion for any IT manager, technology innovator, orcorporate executive committed to successfully navigating throughthe maze of technology change. With this book, Marks and Werrelldeliver a timely and valuable analysis of an important ITinnovation at the ideal moment–just as the necessaryconfluence of technology, standards, and industry acceptance isstarting to make the Web services vision a reality."
–Barry Zellen, CEO and Founder, TechnologyReports.net

"Marks and Werrell have captured the true essence of Webservices in their provocative new book Executive’s Guide toWeb Services. Their overarching emphasis on business issues overtechnology issues makes Executive’s Guide essential readingfor any business executive looking for new sources of competitiveadvantage."
–David R. Brousell, Editor-in-Chief, Managing AutomationMagazine

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