CEO Capital: A Guide to Building CEO Reputation and Company Success - Hardcover

Gaines-Ross, Leslie

Hardcover

ISBN 10: 0471268070 ISBN 13: 9780471268079

Publisher: Wiley, 2002

Synopsis

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny.

In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure.

CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.

About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director.

About this title

About the Author

Dr. LESLIE GAINES-ROSS is chief knowledge and research officer at Burson-Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of www.ceogo.com, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson-Marsteller, Dr. Gaines-Ross was Fortune magazine's director of communications and marketing.

From the Back Cover

Praise for CEO CAPITAL

"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today's business. It is an insightful, valuable guide that business leaders should keep at arm's length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."
-Graham Phillips, former chairman and CEO
Ogilvy & Mather Worldwide

"Dr. Gaines-Ross is one of the world's leading researchers and practitioners on the subject of CEO and corporate reputation. Her book's research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO's office."
-Professor Paul A. Argenti, Director
Tuck Leadership Forum, Tuck School of Business at Dartmouth

"When storied former CEOs relinquish their perks-and, in some cases, their jobs-because they are forced to acknowledge that 'perceptions matter,' they are confirming how right Dr. Gaines-Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must-read."
-Jon Low, Senior Research Fellow
Gap Gemini Ernst & Young Center for Business Innovation

"CEO Capital is an excellent collection of practical do's and don'ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."
-Dr. Michael Seitchik, Managing Director
Executive Education Services, RHR International

From the Inside Flap

Research confirms what every executive knows to be true: CEO and corporate reputation are inextricably linked and have a proven impact on a company's bottom line. Dr. Leslie Gaines-Ross, the pioneer of landmark CEO research and a senior executive at the legendary public relations firm Burson-Marsteller, describes in practical, straightforward terms the successful strategies CEOs can follow to earn and sustain enduring corporate reputations.

Everyone with a stake in executive reputation and leadership-communications professionals, consultants, search committees, corporate boards, shareholders, aspiring leaders and, of course, CEOs themselves-will find CEO Capital to be an invaluable guide to corporate success and a steady compass for navigating the shifting seas of commerce. It isolates best practices for CEOs as they journey through their first 100 days to their last 100 hours.

In her book, Dr. Gaines-Ross:
* Demonstrates the importance of CEO reputation to a company's reputation
* Identifies the elements of CEO reputation
* Establishes a working model for building both CEO and corporate reputation
* Describes how CEOs can master the stages of their tenure to bolster their company's standing and ultimate destiny

Topics addressed include preparing for CEO transition, putting employees first, setting an agenda, declaring what matters, communicating personally and symbolically, planning for the first anniversary, minding all stakeholders, leading with thought, reinventing and executing, and leaving a legacy.

CEO Capital's first section demonstrates why securing CEO reputation demands our undivided attention. Similar to any other wealth-creating asset, CEO reputation needs to be invested in, earned and leveraged over the long term to reap enduring benefits. The next section examines the CEO's mind-set and behavior through the five stages of executive tenure. It explains how each step provides distinct opportunities to build credibility, integrity, and internal communications that lead to long-term viability. The final section discusses corporate trends that will affect chief executives in the twenty-first century. It also addresses how executives can meet the challenges of a society characterized by ever-accelerating change, scrutiny, and demanding constituencies.

Edition details

• Publisher: Wiley
• Publication date: 2002
• ISBN 10: 0471268070
• ISBN 13: 9780471268079
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 288