Items related to Customer Relationship Management: Integrating Marketing...

Customer Relationship Management: Integrating Marketing Strategy and Information Technology - Softcover

  • 4.05 out of 5 stars
    20 ratings by Goodreads
 
9780471271376: Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Synopsis

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration.
As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.

"synopsis" may belong to another edition of this title.

From the Back Cover

CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS.

To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

"About this title" may belong to another edition of this title.

Buy Used

Condition: Good
The book has been read but remains...
View this item

US$ 7.56 shipping from United Kingdom to U.S.A.

Destination, rates & speeds

Other Popular Editions of the Same Title

Search results for Customer Relationship Management: Integrating Marketing...

Stock Image

Gilbert, Faye W.
Published by Wiley, 2002
ISBN 10: 0471271373 ISBN 13: 9780471271376
Used Paperback

Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR003620093

Contact seller

Buy Used

US$ 4.62
Convert currency
Shipping: US$ 7.56
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Seller Image

Gilbert, Faye W
Published by John Wiley & Sons, 2003
ISBN 10: 0471271373 ISBN 13: 9780471271376
Used Brossura

Seller: Libro Co. Italia Srl, San Casciano Val di Pesa, FI, Italy

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Brossura. Condition: fine. West Sussex, 2003; pp. 179. Libro. Seller Inventory # 1659324

Contact seller

Buy Used

US$ 73.57
Convert currency
Shipping: US$ 24.53
From Italy to U.S.A.
Destination, rates & speeds

Quantity: 2 available

Add to basket

Stock Image

Zikmund
Published by John Wiley and Sons Ltd, 2002
ISBN 10: 0471271373 ISBN 13: 9780471271376
Used Softcover

Seller: OM Books, Sevilla, SE, Spain

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Usado - bueno. Seller Inventory # 9780471271376

Contact seller

Buy Used

US$ 288.79
Convert currency
Shipping: US$ 68.33
From Spain to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket