Media Training 101: A Guide to Meeting the Press

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9780471271550: Media Training 101: A Guide to Meeting the Press
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Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

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Media Training 101 is an in-depth guide to handling the news media,written by a seasoned journalist and public relations professional.A former USA Today reporter and consultant to major companies,Sally Stewart leads you through every step in developing acommunications blueprint and a strategic public relations plan tosupport it. She shows you how to communicate effectively with themedia in any given circumstance and how to control the way yourcompany is portrayed in the media. Each chapter includes vignettes,anecdotes, and real-life case studies that help you know what toexpect.

Media Training 101 offers proven advice on topics such asgaining control during a crisis, following the rules forinterviews, and capitalizing on a story once it’s out. Itexplains the fundamentals of good public relations, such asdevoting enough time and effort to manage your company’s imageand relying on facts in a crisis rather than spin, which oftenappears suspicious. You’ll learn to craft a core message thatwill resonate with the public.

Media Training 101 shows you how to employ proven strategies forcommunicating your core message effectively, without sounding toorehearsed. You’ll learn how to:

  • Answer tough questions on the fly
  • Assess media opportunities
  • Avoid traps that lead to negative coverage
  • Present yourself to the press
  • Refine your company’s presentation materials and pitchingstyle

You’ll also discover what journalists consider newsworthyand how they operate. This information will enable you to developrealistic expectations for media coverage. Ultimately, MediaTraining 101 teaches you how to work with the press. This isinvaluable information for all professionals and businessowners.

From the Back Cover:

"Navigating the media can be treacherous. Sally Stewart offers apractical, no-nonsense road map to make sure you come out smellinglike a rose."
–Dominick Dunne, Columnist, Vanity Fair and author of Justice:Crimes, Trials, and Punishments

"If you need one guide to building your brand through media andpublic relations strategies, this is it. Sally Stewart providesinvaluable information about what the landscape is today. I knowfrom my own experience that Media Training 101 works–and worksgreat."
–Michael Greenberg
President, SKECHERS USA, Inc.

"Everything you need to know about the care and feeding of themedia–and then some. With equal parts William Randolph Hearst,James Carville and doting Jewish mother, Ms. Stewart delivers akiller guide to coping with the press–and turning it to youradvantage."
–Dennis Kneale
Managing Editor, Forbes

This helpful, practical guide offers proven strategies fordealing with the news media in any situation. Ideal for companyspokespersons, public relations officers, or anyone who will haveto deal with the press sooner or later, it also includes expertadvice on designing a public relations plan and implementing iteffectively. You’ll learn how to:

  • Dodge deadly pitfalls
  • Control a crisis
  • Employ interview tactics that really work
  • Follow the ethical rules of public relations
  • Design stellar press kits
  • Develop your key message points
  • Understand how journalists think and behave
  • Know what’s news and what’s not
  • Avoid the ten things you should never say to a reporter
  • Write great press releases
  • Pitch your company’s story
  • Hire good outside public relations professionals

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Book Description Wiley. Hardcover. Condition: New. 256 pages. Dimensions: 9.1in. x 6.2in. x 0.9in.Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780471271550

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