Synopsis
"Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process"--
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From the Back Cover
The best competitive advantage in a single volume
Fifteen years after the first edition of this landmark resource, The Packaging Designer's Book of Patterns continues its long tradition as a useful tool in the ever-changing world of packaging design. This Third Edition features more than fifty new patterns and new material on the latest advances in closures.
This unparalleled, hands-on resource gives designers the advantage they need to successfully meet any packaging challenge. Every pattern has been test-constructed to verify dimensional accuracy and is ready to be traced, scanned, or photocopied for immediate use. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. This new Third Edition includes:
- A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, corrugated cartons, point-of-purchase displays, and more
- Patterns that are based on the use of 100% recyclable paper materials
- Glue areas on patterns that are clearly indicated with black dots
The Packaging Designer's Book of Patterns, Third Edition is a powerful tool to help packaging designers gain an edge over the competition.
About the Author
Now retired, GEORGE L. WYBENGA was professor in the Packaging Design Program at the Fashion Institute of Technology and succeeded Lászlo Roth as chairperson. He remains active as a consultant to the packaging industry.
The late LÁSZLO ROTH was chairperson of the Packaging Design Program at the Fashion Institute of Technology in New York.
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The Packaging Designer's Book of Patterns
Published by
John Wiley & Sons, New York, 1991
ISBN 10: 0471284114
ISBN 13: 9780471284116
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