Understanding Color: An Introduction for Designers - Softcover

Holtzschue, Linda

Softcover

ISBN 10: 047128596X ISBN 13: 9780471285960

Publisher: Wiley, 1994

Synopsis

You’ll never look at the world — or your work — the same way again. Understanding Color An Introduction for Designers Linda Holtzschue If you want to achieve eye-catching color combinations to make products come alive, says Linda Holtzschue, you can’t rely solely on elaborate color systems or put all your faith in emotional, intuitive approaches to color. In Understanding Color, this longtime instructor and practicing interior designer shows how you can mix the best ideas of both schools of thought and use color more freely, comfortably, and creatively than ever before. This exciting, user-friendly guide presents basic color concepts in a straightforward, easy-to-follow way. It enables you to see color in a whole new light, gain a working grasp of the basic color vocabulary as well as color theory, and master the art of achieving color effects, control, and harmony—with the help of many vivid examples and practical exercises drawn from a wide range of design professions. Whatever your design job, whatever your level of experience, you’ll want to learn what Understanding Color has to say about:

• how light sources affect color rendition and how to manipulate light to achieve the best color effects
• how to go beyond a mere technical familiarity with the computer and use it to maximize the impact of color in your work
• how to avoid predictable and potentially costly color mistakes that even veteran designers are prone to make
• how to resolve the typical color-related problems confronted by design professionals

Abundantly illustrated, including 24 full-color plates, Understanding Color gives you the practical tools to develop an almost limitless range of effective color combinations so that you can make even dull products more marketable and better products uniquely compelling.

About this title

From the Back Cover

Reliable theory and practical solutions for every color-related design problem

Prepare to change the way you look at color. In Understanding Color, Second Edition, Linda Holtzschue shows you how to forge an alliance between your emotional, intuitive response to color and the theories that explain it. More importantly, she shows you how to use color more comfortably, creatively, and effectively than ever before.

Mastering basic color concepts through straightforward, easy-to-follow instruction, you'll learn how different light sources affect color rendition, how placement changes colors, how to avoid costly color mistakes, and how to resolve the typical color problems that confront design professionals. This Second Edition is full of powerful new features that reflect the latest issues in color and design, including:
* A new chapter on the challenges of designing with color on the computer
* Comprehensive coverage of color marketing issues
* Scores of new illustrations
* An important workbook section with exercises to reinforce color concepts
* Valuable tips for using color in the working environment

For students and professionals in graphic design, architecture, interior design, landscape architecture, and industrial and textile design, Understanding Color, Second Edition is an unparalleled source of authoritative information and practical solutions for virtually every color-related design problem you will encounter in your work.

About the Author

About the Author Linda Holtzschue lives and works in New York City, where she maintains a private interior design practice and teaches at the Fashion Institute of Technology. Previously she taught at Parsons School of Design, where she also served as an Assistant Dean. Ms. Holtzschue’s interior design practice has included a private pediatric dental clinic, a medical library for King’s County Hospital, offices at Columbia Presbyterian Hospital and space planning for the South Street Seaport Museum. Her renovation of a Frank Lloyd Wright residence for private clients was featured in the New York Times Magazine.

Edition details

• Publisher: Wiley
• Publication date: 1994
• ISBN 10: 047128596X
• ISBN 13: 9780471285960
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 176