Java for Business: Using Java to Win Customers, Cut Costs, and Drive Growth - Softcover

Anderson, Thomas

9780471288299: Java for Business: Using Java to Win Customers, Cut Costs, and Drive Growth

Softcover

ISBN 10: 0471288292 ISBN 13: 9780471288299

Publisher: Wiley, 1997

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Java for Business Using Java to Win Customers, Cut Costs, and Drive Growth "By the end of 1997 we expect there to be 100 million Java enabled computers. Business applications of this network centric, platform independent, highly secure language will explode. Businesses will see faster development, more security, lower IT costs, and do things they could not easily do before. Java will help businesses win customers, cut costs, and drive growth as Anderson contends. We see Java as a key technology for Netscape, as well as for every business that uses a network." Marc Andreessen, Senior Vice President of Technology, Netscape Communications Corp. "Java will penetrate every aspect of business, and IBM is committed to delivering Java-based solutions to our customers. Using Java, companies can web-enable existing technology to enhance their business metabolism through the power of open network computing. The case studies in this book demonstrate the potential all businesses might realize from the open, cross-platform computing possible with Java." John R. Patrick, Vice President, Internet Technology, IBM "What does Java mean for my business? This book provides the answer. Tom Anderson has collected outstanding examples of Java applications that really change the competitive landscape. Each chapter tells a story that takes Java out of the realm of programming and into the heart of business strategy." Mary J. Cronin, author of Doing More Business on the Internet and The Internet Strategy Handbook Java for Business is an information-packed, no-nonsense look at Java in action in a wide range of businesses and industries. You will see:

Marimba using Java to change the way businesses deliver software and data
Customers of CSX Transportation tracking shipments, placing orders in a Java-based electronic commerce system
Reuters providing fast, safe financial transactions on their extranet with Java
Better patient care using Java-enhanced telemedicine at National Jewish Hospital
On-line banking via the Java-driven Home Account Network
Netscape helping companies Java-start their intranets
New Java-powered media tools from HotWired
And more - Virtual Vineyards, Sun Microsystems, F. Hoffmann-La Roche, Mitsubishi, National Semiconductor, Nando Times, Corel, @Home…

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Review

A sort of In Search of Excellence for the Java crowd, Java for Business details how 15 companies have embraced Java technology in efforts to make themselves more efficient. Case studies range from how CSX Transportation uses Java applets to enable customers to track rail shipments to the new software-delivery system of the Castanet team at Marimba. Each case study reveals the thinking and general system architectures of Java's early adopters. An employee within each company writes the case study and explains the specific need for a networked commercial application in his or her organization. The case studies then go on to show, in general terms, how Java helped solve each problem, highlighting Java's shortcomings as well as its strong points.

This book isn't about details. You won't find code listings here, or even the sorts of software engineering discussions that would help a developer implement solutions. Rather, Anderson wants to get you thinking about general ways you can solve problems with Java programs. This is a fine book for managers, but programmers should look elsewhere.

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