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Synopsis
This is the only strategic management book to focus specifically on the hospitality industry. Through critical analysis of quantitative data, this book clearly shows how to identify internal strengths and weaknesses in an organization. The authors examine the effects of structure, leadership, and culture on management decision-making.
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From the Back Cover
The only strategic management volume to focus on the hospitality industry—now in a second, expanded edition
In today's intensely competitive hospitality industry, a company striving to succeed must not merely meet industry standards, it must participate in driving industry change. Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value—for the stockholder, the consumer, and the employee—must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad. Written by authors who are widely recognized as the finest instructors in the field, this comprehensive, illustrated guide features:
- New chapters on developing service quality and understanding the industry in an international context
- End-of-chapter case studies showing real-world applications of management theories
- Practical instruction on how to identify internal strengths and weaknesses in a hospitality organization
- Detailed coverage of resource allocation, emphasizing support of products and services that add significant value
- An examination of the defining role of leadership in successful strategic management
About the Author
MICHAEL OLSEN, PhD, is Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia. JOSEPH WEST, PhD, serves as Department Chairman of Hospitality Administration in the College of Business at The Florida State University and as Director of the Hospitality Education Program at the Department of Business and Professional Regulation of the State of Florida. ELIZA CHING-YICK TSE, PhD, is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia.
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- PublisherWiley
- Publication date1998
- ISBN 10 0471292397
- ISBN 13 9780471292395
- BindingHardcover
- Edition number2
- Number of pages400
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Strategic Management in the Hospitality Industry
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Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471292397
ISBN 13: 9780471292395
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Strategic Management in the Hospitality Industry
Published by
Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471292397
ISBN 13: 9780471292395
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Strategic Management in the Hospitality Industry
Published by
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ISBN 10: 0471292397
ISBN 13: 9780471292395
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