An all-you-need-to-know introduction to building, maintaining, andprofiting from your own business
* Smart Strategies for choosing a business to match yourpersonality and skills, and avoiding the common pitfalls ofentrepreneurial start-ups
* Smart Advice on all the behind-the-scenes tasks--dealing withtaxes and legal concerns, keeping the books, hiring employees,working with suppliers, and more
* Smart Tips on today's vast range of high-tech tools--what youreally need and how to get it without breaking the bank
* Smart Definitions and insights on proprietorships, partnerships,and corporations--and which structure best suits your goals andcircumstances
* Quick reading and easy referencing with a comprehensive index andloads of sidebars and tables
"synopsis" may belong to another edition of this title.
Millions of Americans dream of owning and operating their own businesses. Sadly, most of these startups fail. But Lisa Rogak, author of Smart Guide to Starting a Small Business and a small business operator herself, believes that, with a little foresight and planning, you can beat these odds. For Rogak, one of the first steps to take in starting your own business is to assess your own abilities and motivations. To this end, the book includes five self-assessment quizzes that help you to narrow your focus, identify your likes and dislikes, determine the kind of business that best fits your personality, assess the competition, and identify customers. The book also covers the nuts and bolts of running a business--the best type of business structure (sole-proprietorship, partnership, corporation), getting a business license, insurance, taxes, how to hire employees, create a cash-flow statement, and some marketing basics. If you ever catch yourself dreaming about going off on your own, you'll find this book a good way to begin making that dream a reality. --Harry C. Edwards
Lisa Rogak is the owner and publisher of Williams Hill Publishers. The author of more than 25 books, Ms. Rogak has been featured on The Oprah Winfrey Show and in USA Today. She lives in Grafton, New Hampshire.
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