Managing and Using Information Systems: A Strategic Approach - Softcover

Pearlson, Keri E.

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9780471320012: Managing and Using Information Systems: A Strategic Approach

Synopsis

This book arms non technical managers with the insights and information they need to become knowledgeable participants in their companies information system resources decision-making. It provides them with a framework for understanding how businesses use and manage information, acquaints them with the key information technologies, and provides them with a working familiarity with MIS, project management, information architecture, and other key components of information systems organization. Readers also learn proven strategies for integrating IT with business strategies to create competitive advantages for their organizations.

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About the Author

Dr. Keri E. Pearlson is the President of KP Partners, a consultancy to both small and large businesses in the area of strategic use of information systems and organizational design. She is also the President of the Zero Time Institute, dedicated to researching and coaching businesses in successful strategies for the new economy. She specializes in executive education programs, seminars, briefing, and management coaching.
She serves on the Board of directors of I-Teams.com and Intelligent Learning Systems.
Dr. Pearlson holds a Doctorate in Business Administration (DBA) in Management Information Systems from the Harvard Business School and both a Masters Degree in Industrial Engineering Management and a Bachelors Degree in Applied Mathematics from Stanford University.

From the Back Cover

A sturdy framework for integrating IT with business strategy

Like a well-built house, Keri Pearlson's MANAGING AND USING INFORMATION SYSTEMS: A Strategic Approach offers a solid foundation of essential concepts, a sturdy framework for understanding current issues, and the security of shelter you need to brave the elements of the IT world with confidence.

This brief, flexible paperback equips you with the knowledge you need to become an active participant in information systems decisions. You'll learn how IT relates to the organization, its overall strategy, and the individual; how information is managed in today's organizations; how to recognize opportunities; and how to apply current technologies in new and innovative ways.

Features


  • The text builds a basic framework for the relationships among a business strategy, an information systems strategy, and an organizational strategy.

  • Each chapter includes theory, practice, "food for though", and a short case study.

  • Concepts are presented in clear, non-technical jargon.

  • Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.

  • Case studies on the Web site provide rich contextual material for discussion. See HTTP//WWW.WILEY.COM/COLLEGE/PEARLSON

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9788126521937: Managing and Using Information Systems: A Strategic Approach

Featured Edition

ISBN 10:  8126521937 ISBN 13:  9788126521937
Publisher: Wiley, 2003
Softcover