Mastering Data Mining: The Art and Science of Customer Relationship Management

4.21 avg rating
( 19 ratings by Goodreads )
 
9780471331230: Mastering Data Mining: The Art and Science of Customer Relationship Management
View all copies of this ISBN edition:
 
 

"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc.

"This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit

Mastering Data Mining

In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management.

In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications.

Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries.

Berry and Linoff show you how to use data mining to:Retain customer loyaltyTarget the right prospectsIdentify new markets for products and servicesRecognize cross-selling opportunities on and off the Web

The companion Web site at http://www.data-miners.com features:Updated information on data mining products and service providersInformation on data mining conferences, courses, and other sources of informationFull-color versions of the illustrations used in the book.

"synopsis" may belong to another edition of this title.

About the Author:

MICHAEL J. A. BERRY mjab@data-miners.com and GORDON S. LINOFF gordon@data-miners.com are the founders of Data Miners Inc., a respected data mining consultancy. When not actively engaged in data mining projects, they present classes and seminars that have been well received around the world.

Review:

"I give it full marks for both content and value for money..."(Computer Bulletin - Book of the month, March 2001)

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780471233541: Mastering Data Mining MS with Data Mining Set

Featured Edition

ISBN 10:  0471233544 ISBN 13:  9780471233541
Publisher: Wiley, 2002
Softcover

9789971513696: Mastering Data Mining: The Art and Science of Customer Relationship Management

Wiley, 1999
Softcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Berry
Published by Wiley
ISBN 10: 0471331236 ISBN 13: 9780471331230
New PaperBack Quantity Available: 9
International Edition
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description Wiley. PaperBack. Condition: New. International. This is an International edition, ISBN and Cover image may different from US edition, Contents same as US edition Excellent Customer Service. New. Seller Inventory # 1554

More information about this seller | Contact this seller

Buy New
US$ 12.04
Convert currency

Add to Basket

Shipping: US$ 9.20
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

Berry, Michael J. A.; Linoff, Gordon S.
Published by Wiley
ISBN 10: 0471331236 ISBN 13: 9780471331230
New PAPERBACK Quantity Available: 10
International Edition
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description Wiley. PAPERBACK. Condition: New. 0471331236 Brand New,Paperback , International Edition , Same text as US edition ,Different ISBN /Cover , printed in english , Ready to ship, fast delivery (5-8 busienss days ) worldwide. Seller Inventory # INIMAMA2107

More information about this seller | Contact this seller

Buy New
US$ 16.52
Convert currency

Add to Basket

Shipping: US$ 4.90
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

3.

Gordon S. Linoff
ISBN 10: 0471331236 ISBN 13: 9780471331230
New Softcover Quantity Available: 10
International Edition
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # ABEADH$$%2503

More information about this seller | Contact this seller

Buy New
US$ 17.39
Convert currency

Add to Basket

Shipping: US$ 4.06
From India to U.S.A.
Destination, rates & speeds

4.

Gordon S. Linoff
ISBN 10: 0471331236 ISBN 13: 9780471331230
New PAPERBACK Quantity Available: 10
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description PAPERBACK. Condition: new. Cover Image & ISBN may be different from US edition but contents as US Edition.NO CD AND ACCESS CODE. We may ship the books from Asian regions for inventory purpose. Printing in English language. We Do not Ship APO FPO AND PO BOX. Seller Inventory # 47138

More information about this seller | Contact this seller

Buy New
US$ 12.51
Convert currency

Add to Basket

Shipping: US$ 9.20
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

5.

Gordon S. Linoff
ISBN 10: 0471331236 ISBN 13: 9780471331230
New PaperBack Quantity Available: 11
International Edition
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description PaperBack. Condition: New. international. This is an International edition, ISBN and Cover image may different from US edition, Contents same as US edition Excellent Customer Service. Seller Inventory # 19729

More information about this seller | Contact this seller

Buy New
US$ 12.72
Convert currency

Add to Basket

Shipping: US$ 9.20
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

6.

Berry Linoff
ISBN 10: 0471331236 ISBN 13: 9780471331230
New Soft cover First Edition Quantity Available: > 20
International Edition
Seller:
LOW COST_FAST SHIP
(Scottsdale, AZ, U.S.A.)
Rating
[?]

Book Description Soft cover. Condition: New. NEW - International Edition - ISBN 9788126518258 - Same Contents as in US edition - in english - 1ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code- unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Seller Inventory # R11

More information about this seller | Contact this seller

Buy New
US$ 16.55
Convert currency

Add to Basket

Shipping: US$ 6.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

7.

MICHAEL J. A. BERRY
ISBN 10: 0471331236 ISBN 13: 9780471331230
New Paperback Quantity Available: 5
International Edition
Seller:
Book World
(New Delhi, DL, India)
Rating
[?]

Book Description Paperback. Condition: New. International Edition. FAST DELIVERY International Edition, softcover, we ship all item within 48 hours by DHL/Fedex/Aramex/UPS/USPS for quick delivery. Cover or ISBN might be different from US edition but Contents are same as US Edition, Black and White print, No access code or DVD, buy with confidence, customer satisfaction is our priority. No APO/FPO Address Please. Seller Inventory # PLMR#9780471331230

More information about this seller | Contact this seller

Buy New
US$ 21.40
Convert currency

Add to Basket

Shipping: US$ 3.75
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

8.

MICHAEL J. A. BERRY, GORDON S. LINOFF
ISBN 10: 0471331236 ISBN 13: 9780471331230
New Quantity Available: 5
International Edition
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AINDN-15708

More information about this seller | Contact this seller

Buy New
US$ 25.46
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

9.

MICHAEL J. A. BERRY, GORDON S. LINOFF
ISBN 10: 0471331236 ISBN 13: 9780471331230
New Softcover Quantity Available: 5
International Edition
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUNEW-15708

More information about this seller | Contact this seller

Buy New
US$ 25.64
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

10.

Gordon S. Linoff Michael J. A. Berry
ISBN 10: 0471331236 ISBN 13: 9780471331230
New Paperback Quantity Available: 1
International Edition
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 12821

More information about this seller | Contact this seller

Buy New
US$ 22.04
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book