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Mastering Data Mining: The Art and Science of Customer Relationship Management - Softcover

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Synopsis

"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc.

"This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit

Mastering Data Mining

In this follow-up to their successful first...

About the Author

MICHAEL J. A. BERRY mjab@data-miners.com and GORDON S. LINOFF gordon@data-miners.com are the founders of Data Miners Inc., a respected data mining consultancy. When not actively engaged in data mining projects, they present classes and seminars that have been well received around the world.

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"I give it full marks for both content and value for money..."(Computer Bulletin - Book of the month, March 2001)

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  • PublisherJohn Wiley & Sons Inc
  • Publication date1999
  • ISBN 10 0471331236
  • ISBN 13 9780471331230
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages494
  • Rating
    • 4.22 out of 5 stars
      23 ratings by Goodreads

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