Items related to Research Methods for Business: A Skill-Building Approach
Synopsis
Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
* A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more.
* New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations.
* The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
* Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
* Examples and projects throughout each chapter help build the essential skills for managerial success.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
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From the Publisher
Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
About the Author
Uma Sekaran, Professor Emerita,
Southern Illinois University at Carbondale
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date1999
- ISBN 10 047133166X
- ISBN 13 9780471331667
- BindingHardcover
- LanguageEnglish
- Edition number3
- Number of pages480
- Rating
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Research Methods for Business : A Skill-Building Approach
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Wiley & Sons, Incorporated, John, 1999
ISBN 10: 047133166X
ISBN 13: 9780471331667
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Research Methods for Business: A Skills Building Approach, 3rd Ed
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Research Methods for Business: A Skill-building Approach
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Research Methods for Business: A Skills Building Approach, 3rd Ed
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ISBN 10: 047133166X
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Research Methods for Business : A Skill-Building Approach
Published by
Wiley & Sons, Incorporated, John, 1999
ISBN 10: 047133166X
ISBN 13: 9780471331667
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Hardcover
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Research Methods for Business: A Skill-building Approach
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Research Methods for Business: A Skill-Building Approach (Third Edition)
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