Research Methods for Business: A Skill-Building Approach - Hardcover

Sekaran, Uma

  • 3.90 out of 5 stars
    324 ratings by Goodreads
 
9780471331667: Research Methods for Business: A Skill-Building Approach
Hardcover
ISBN 10: 047133166X ISBN 13: 9780471331667
Publisher: Wiley, 1999

Synopsis

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
* A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more.
* New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations.
* The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
* Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
* Examples and projects throughout each chapter help build the essential skills for managerial success.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

"synopsis" may belong to another edition of this title.

About the Author

Uma Sekaran, Professor Emerita,
Southern Illinois University at Carbondale

From the Back Cover

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
* A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more.
* New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations.
* The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
* Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
* Examples and projects throughout each chapter help build the essential skills for managerial success.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

"About this title" may belong to another edition of this title.

Publisher
Wiley
Publication date
1999
Language
English
ISBN 10 
047133166X
ISBN 13 
9780471331667
Binding
Hardcover
Edition number
3
Number of pages
480
Rating
  • 3.90 out of 5 stars
    324 ratings by Goodreads

Other Popular Editions of the Same Title

9780471618898: Research Methods for Business: A Skill-Building Approach, 2nd Edition

Featured Edition

ISBN 10:  0471618896 ISBN 13:  9780471618898
Publisher: Wiley, 1992
Hardcover