Items related to Consumer Behaviour
Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs
Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.
"synopsis" may belong to another edition of this title.
- PublisherWiley
- Publication date1997
- ISBN 10 0471335185
- ISBN 13 9780471335184
- BindingPaperback
- Edition number1
- Number of pages528
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want