Items related to Advertising on the Internet, 2nd Edition
Synopsis
How today's most successful online advertisers and marketers maximize their online presence, and how you can too
This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
* Successful online ad models
* Market research online
* Direct marketing, including opt-in e-mail, promotions, and sweepstakes
* Targeting and personalization
* Internet advertising management tools
* Traffic measurement and gauging the effectiveness of your ads
* Buying and selling ads on your Web site
* Advertising locally
* Advertising to an international market
* Legal aspects of Internet advertising
* How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)
On the companion Web site at www.wiley.com/compbooks/zeff you'll find:
* Links to additional training and tool resources
"synopsis" may belong to another edition of this title.
About the Author
Robbin Zeff is President of Zeff Group, a firm specializing in strategic Internet advertising and marketing, research, training, and consulting.
Brad Aronson is President of i-frontier, a leading Internet advertising agency.
From the Back Cover
How today's most successful online advertisers and marketers maximize their online presence, and how you can too
This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
* Successful online ad models
* Market research online
* Direct marketing, including opt-in e-mail, promotions, and sweepstakes
* Targeting and personalization
* Internet advertising management tools
* Traffic measurement and gauging the effectiveness of your ads
* Buying and selling ads on your Web site
* Advertising locally
* Advertising to an international market
* Legal aspects of Internet advertising
* How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)
On the companion Web site at www.wiley.com/compbooks/zeff you'll find:
* Links to additional training and tool resources
"About this title" may belong to another edition of this title.
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Advertising on the Internet, 2nd Edition
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0471344044-11-1
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Advertising on the Internet
Published by
John Wiley and Sons Ltd, 2009
ISBN 10: 0471344044
ISBN 13: 9780471344049
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. This text aims to offer complete coverage of new technologies and issues involved in online advertising. Internet advertising continues to grow in popularity and effectiveness, and more sites and advertisers are experimenting with it. There is a companion website. Seller Inventory # CIN0471344044G
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Advertising on the Internet, 2nd Edition
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Advertising on the Internet
Published by
John Wiley and Sons Ltd, 2009
ISBN 10: 0471344044
ISBN 13: 9780471344049
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. This text aims to offer complete coverage of new technologies and issues involved in online advertising. Internet advertising continues to grow in popularity and effectiveness, and more sites and advertisers are experimenting with it. There is a companion website. Seller Inventory # CIN0471344044G
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Advertising on the Internet
Published by
Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0471344044
ISBN 13: 9780471344049
Used
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57411815-6
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Advertising on the Internet
Published by
Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0471344044
ISBN 13: 9780471344049
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 42440863-6
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Advertising on the Internet, 2nd Edition
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Advertising on the Internet
Published by
Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0471344044
ISBN 13: 9780471344049
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 42440863-6
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Advertising on the Internet
Seller: Hamelyn, Madrid, M, Spain
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Condition: Good. : Esta segunda edición actualizada y ampliada de la guía de publicidad en línea es una lectura obligada para todos los que deseen maximizar su presencia en línea. El libro explica cómo los anunciantes y vendedores en línea más exitosos de la actualidad maximizan su presencia en línea. Este libro es una guía completa para crear campañas publicitarias en línea exitosas y construir una presencia en línea efectiva. EAN: 9780471344049 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Advertising on the Internet Autor: Robbin Zeff| Brad Aronson Editorial: Wiley Idioma: en Páginas: 448 Formato: tapa blanda. Seller Inventory # Happ-2025-02-07-927a33cb