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Synopsis
* Concepts are presented in clear, non-technical jargon.
* Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations.
* Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.
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From the Back Cover
A framework for success!
Whether you’re building a house or understanding information systems, you must build a solid foundation to be successful. That’s why Pearlson and Saunders’ Second Edition of MANAGING AND USING INFORMATION SYSTEMS offers a foundation of essential concepts, so students can understand current IT issues and become active participants in information systems decisions.
This brief, but complete, paperback builds a basic framework for the relationships among business strategy, information systems, and organizational strategies. You’ll learn how IT relate to organizational design and business strategy, how to recognize opportunities in the work environment, and how to apply current technologies in innovative ways.
Highlights of the Second Edition
- Expanded coverage of current managerial issues such as CRM, supply chain management, strategic alliances, economics of information vs. economics of things, virtual teams, ERP, peer-to-peer networking, wireless computing, disaster recovery, and digital security
- Introduction of time-scope-quality triangle in chapter on project management
- New chapter in funding IT, including funding methods, ROI, dashboards and scorecards, and option pricing
- A completely rewritten chapter on doing business on the Internet
- More examples and end-of-chapter minicases
Flexible coursepacks of cases and readings for each chapter are available via Wiley’s Business Extra Select program (powered by XanEdu). Go to www.wiley.com/college/bxsfor more details.
About the Author
Dr. Keri E. Pearlson is the President of KP Partners, a consultancy to both small and large businesses in the area of strategic use of information systems and organizational design. She is also the President of the Zero Time Institute, dedicated to researching and coaching businesses in successful strategies for the new economy. She specializes in executive education programs, seminars, briefing, and management coaching.
She serves on the Board of directors of I-Teams.com and Intelligent Learning Systems.
Dr. Pearlson holds a Doctorate in Business Administration (DBA) in Management Information Systems from the Harvard Business School and both a Masters Degree in Industrial Engineering Management and a Bachelors Degree in Applied Mathematics from Stanford University.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2003
- ISBN 10 0471346446
- ISBN 13 9780471346449
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages345
- Rating
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Managing and Using Information Systems : A Strategic Approach
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Managing and Using Information Systems: A Strategic Approach (Second Edition)
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ISBN 13: 9780471346449
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Managing and Using Information Systems : A Strategic Approach
Published by
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ISBN 10: 0471346446
ISBN 13: 9780471346449
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