Items related to Marketing Mistakes and Successes (25th Anniversary...
Synopsis
This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
"synopsis" may belong to another edition of this title.
From the Publisher
Learning from our successes as well as from our mistakes is the basic concept of this text. Offering practical, easy-to-read cases, this seventh edition includes a number of marketing errors and successes. Update information boxes and issues boxes are provided in each chapter.
From the Back Cover
Take a behind-the-scenes look at today's biggest marketing mistakes and successes!
You can gain valuable, real-world marketing wisdom by taking a behind-the-scenes look at some of today's most notable marketing successes and failures. With the new 25th anniversary edition of this best-selling casebook, you'll learn how to make better marketing decisions, implement strategies, avoid pitfalls, and seize opportunities!
In a lively, conversational style, Robert Hartley Provides play-by-play analyses of the actual decisions and practices that lead to major marketing wars, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career.
Fully revised and updated, this Eighth Edition features 13 exciting new cases, including:
- Cola Wars: Pepsi vs. Coca-Cola
- Sneaker Wars: Reebok vs. Nike
- Airliner Wars: Airbus vs. Boeing
- Hamburger Wars: Burger King vs. McDonald's
- Continental Airlines-From the Ashes
- Perrier-Overresponding to a Crisis
- Johnson & Johnson-The Classic Masterpiece for Handling a Major Crisis
- Toys "R" Us-A Category Killer Falters
- Boston Chicken/Planet Hollywood-It Takes More Than Hype
- Coors-What's Wrong with Being Number Three?
- Rubbermaid-Perils of Not Satisfying a Major Customer
- Vanguard-Success With Minimal Marketing
- Wal-Mart-The Unstoppable
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2000
- ISBN 10 0471370606
- ISBN 13 9780471370604
- BindingPaperback
- Number of pages368
- Rating
Buy New
Learn more about this copy
US$ 50.95
Shipping:
FREE
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # Q06R-00277
Quantity: 1 available
Stock Image
Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 8th edition. 25th Anniversary edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # F28A-01812
Quantity: 1 available
Stock Image
Marketing Mistakes and Successes
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0471370606I3N00
Quantity: 1 available
Stock Image
Marketing Mistakes and Successes
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0471370606I3N00
Quantity: 1 available
Stock Image
Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_384275668
Quantity: 1 available
Stock Image
Marketing Mistakes and Successes
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001756994
Quantity: 1 available
Stock Image
Marketing Mistakes and Successes
Published by
John Wiley and Sons (WIE), 2000
ISBN 10: 0471370606
ISBN 13: 9780471370604
Used
Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. 2000. 8th Edition. Paperback. Keywords: "Business, Finance & Law - Sales & Marketing - Advertising,Business, Finance & Law - Sales & Marketing - General,Subjects - Business, Fin". Not a first edition copy. . . . Books ship from the US and Ireland. Seller Inventory # KHS0050262
Quantity: 1 available
Stock Image
Marketing Mistakes and Successes
Published by
John Wiley and Sons (WIE), 2000
ISBN 10: 0471370606
ISBN 13: 9780471370604
Used
Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: As New. 2000. 8th Edition. Paperback. Keywords: "Business, Finance & Law - Sales & Marketing - Advertising,Business, Finance & Law - Sales & Marketing - General,Subjects - Business, Fin". Not a first edition copy. . . . Seller Inventory # KHS0050262
Quantity: 1 available
Stock Image
Marketing Mistakes and Successes
Published by
John Wiley & Sons, Incorporated, Hoboken, NJ, U.S.A., 2000
ISBN 10: 0471370606
ISBN 13: 9780471370604
Used
Paperback
Seller: Victoria Bookshop, BERE ALSTON, DEVON, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 8vo. Book. Seller Inventory # 23194
Quantity: 1 available
Seller Image
Marketing Mistakes and Successes : Anniversary edition
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Gebraucht. Gebraucht - Gut bi - 8. aufl. - bibliotheksexemplar, rücken stark beschädigt, da signatur entfernt wurde! gestempelt, aufkleber, altersgemäßer zustand - Lernen Sie von den Besten! Diese Fallsammlung präsentiert eine Reihe faszinierender Szenarios, die idealen Lehrstoff aus der Praxis bieten. Schritt für Schritt analysiert Hartley die Entscheidungen und Verfahren, die zu bedeutenden Marketingkriegen, Comebacks, Fehlernund Erfolgen geführt haben - viele davon tauchen in den aktuellen Schlagzeilen auf. Jede dieser Geschichten liefert eine Fülle praktischer Tipps, Insider-Einblicke und Marktetingweisheiten. Mit diesem Lehrbuch verwandelt sich trockene Theorie in anschaulich-lebendige, verständliche und praxisbezogene Information. Seller Inventory # INF1000311058
Quantity: 1 available