90 Days to Launch: Internet Projects on Time and on Budget - Hardcover

Gilbert, Shayne F.

Hardcover

ISBN 10: 0471388262 ISBN 13: 9780471388265

Publisher: John Wiley & Sons Inc, 2000

Synopsis

The first project management guide for launching and managing Internet projects
This book provides a field-proven framework that will help managers streamline the project management process for all types of Internet projects-especially those relating to E-commerce. Based on the author's expertise on Internet business initiatives, 90 Days to Launch instructs managers on formulating and managing a budget, selecting and screening vendors, assembling the project team, developing the project plan and timeline, and successfully launching the site. A unique feature of this book is the author's RFP Blueprint, which provides managers with a standard and guidelines for soliciting, screening, and selecting vendors.
Shayne Gilbert (Boston, MA) is the founder of Silverweave, an Internet strategy firm that has delivered online results for clients such as Lucent, Hay/McBer and BankBoston. Ms. Gilbert's work has been recognized in the Wall Street Journal, the Boston Globe, and Wired.

About this title

From the Inside Flap

Launching your company's Web site on time and on budget is like trying to attend a meeting in an unfamiliar city without a map-you know where you want to be but you have no instructions on how to get there.

The first in its genre, 90 Days to Launch shows business managers and decision-makers how to plan and deliver successful Internet projects, giving you step-by-step instructions that will enable your company to efficiently launch a site. Shayne Gilbert, an expert on Internet business initiatives, delivers must-know tools and invaluable guidelines for developing your Internet strategy and a well-conceived project plan.

Based on the author's extensive experience working with clients such as Lucent Technologies, Hay/McBer, and Fleet Bank, this guidebook outlines how to formulate and manage a budget, assemble a project team, develop the project timeline, and efficiently launch your site. It offers a field-proven framework to help you streamline the management process for all types of Internet projects, especially those that are e-commerce focused.

Not only is it imperative to get your business on the Web, but in order to keep pace with the e-commerce wave, you must also structure your initiatives to encourage branding, sales, and public relations as well. Gilbert helps you build these requirements into your project, also explaining in clear detail how to:
* Set realistic business objectives and manage project milestones to ensure timely delivery
* Assess market conditions and improve your customer relationships
* Create a management strategy to sustain ongoing Internet operations
* Assemble a vendor team and create a project schedule

A unique, value-added feature of this book is the inclusion of Gilbert's project blueprint, which provides managers with a standard outline for developing a project plan. Making it even more useful for your specific needs, the blueprint is supported through a dedicated Web site with interactive features: www.90daystolaunch.com.

If you're charged with managing an Internet project, don't waste any more time. Deliver a sustainable online strategy with 90 Days to Launch, a vital decision-making tool that will help to target results-on time and on budget.

From the Back Cover

The First Guidebook for Managers on Delivering Internet Projects

"Written by a proven entrepreneur with significant experience deploying multiple complex Web businesses, 90 Days acts as a blueprint for defining, branding, architecting, scheduling, budgeting, and launching successful digital strategies." -Scott Cohen, President and Founder, Newmediary.com

"90 Days to Launch is the best compilation of checklists and blueprints that I've seen to keep a Web development process on time and on strategy." -James Chung, CEO, Beansprout Networks

"Internet projects are inherently difficult to manage-technology and requirements change constantly and delivery schedules are always being pressed to the limit. Shayne's primer is a great jump-start for Internet managers forced to perform in these market conditions." -Jonathan Guerster, General Partner, Charles River Ventures

"90 Days to Launch will do for the Internet what Joy of Sex did for the boudoir."-Scott Kirsner, The Boston Globe

"Written in a straightforward, no-nonsense style, Shayne Gilbert's 90 Days to Launch debunks the myth that successful Web projects demand fortuitous planetary alignment or supernatural acts by the project lead. This book should be read by everyone engaged in or responsible for Internet projects." -Bruce Johnston, President, idealab! Boston

Edition details

• Publisher: John Wiley & Sons Inc
• Publication date: 2000
• ISBN 10: 0471388262
• ISBN 13: 9780471388265
• Binding: Hardcover
• Language: English
• Number of pages: 208