Appropriate for a one semester Soph/Jr/Sr/MBA level course in Management Science, Quantitative Methods for Business, or Operations Research. The second edition uses EXCEL. (WinQSB fans and users from the first edition can package WinQSB with the second edition).
"synopsis" may belong to another edition of this title.
The authors set out to take mathematical modeling a couple of steps further by emphasizing the decision making process and the communication of results. They approach each topic via a narrative of a business situation and illustrate the model building process, taking great care to emphasize the model's assumptions and limitations. Each chapter is then organized around a clearly defined set of pedagogical features designed to guide the student through the management science process.
John A. Lawrence is the author of Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition, published by Wiley. Barry A. Pasternack is the author of Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition, published by Wiley.
"About this title" may belong to another edition of this title.
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Paperback. Condition: Very Good. Emphasizes building the most appropriate model possible from the available data. Major focus is on analysis and communication of results to management. Teaches readers how to conduct a management science study, analyze different situations, break down the steps of problem-solving, write a business report, and effectively communicate study results to management. A supporting CD-ROM is packaged with every book to include three complete additional chapters, additional cases and problems for every chapter, coverage of key algorithms and derivations, a review of statistics, the complete WINQSB package developed by Yih-Long Chang, and Excel files for every chapter. Computer Integrated Approach: Use of Excel, WinQSB, and LINDO for windows integrated throughout text for use in solving models. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002062464
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