Items related to Market Research Matters: Tools and Techniques for Aligning...
Market Research Matters: Tools and Techniques for Aligning Your Business (Custom Edition) - Hardcover
"When it comes to planning a winning corporate strategy, many business leaders fail to consider market research. This is a critical mistake." This volume "provides you with tools to better align your company's market research and business forecast efforts to the overall business strategy and operations."
"synopsis" may belong to another edition of this title.
- PublisherJohn Wiley & Sons Inc
- Publication date2000
- ISBN 10 0471393681
- ISBN 13 9780471393689
- BindingHardcover
- Number of pages320
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