Managingnonprofits.org: Dynamic Management for the Digital Age - Hardcover

Ben Hecht; Rey Ramsey

Hardcover

ISBN 10: 0471395277 ISBN 13: 9780471395270

Publisher: Wiley, 2001

Synopsis

Nonprofit managers have been slow to embrace the digital age.Although technology has transformed the face of the for-profitsector and how it operates, nonprofit use of technology to improveinternal functioning and to change the way services are deliveredis almost nonexistent. These limitations actually have opened thedoor for for-profits to "compete" successfully for traditionalnonprofit business, such as moving people from welfare towork.

ManagingNonprofits.org is both a call to action and a roadmap forchange. Each chapter defines an element of Dynamic Management andidentifies "digital hotspots" or places within that element, andthe nonprofit's implementation of that element, where digitalissues will most likely arise and need to be addressed. Inaddition, at the end of each chapter, Maxims of Dynamic Managementor core truths that the authors have found helpful to follow intheir day-to-day experience as nonprofit leaders in bringingDynamic Management to their organization are provided. Finally, theauthors highlight the experience of various nonprofit andfor-profit organizations that have successfully made elements ofDynamic Management a reality in their organizations.

About this title

From the Back Cover:

Praise for ManagingNonprofits.org

"Hecht and Ramsey have hit a home run. ManagingNonprofits.org not only applies lessons learned from the dot.com world’s use of technology and the Internet to the nonprofit sector but helps nonprofit managers to adapt the best new management and leadership practices to their efforts. It is an invaluable tool for helping nonprofits reshape their old ways of doing business."
–Milton J. Little Jr.
Executive Vice President and Chief Operating Officer
National Urban League

"Ben Hecht and Rey Ramsey pull no punches in stating forcefully why non-profits have to modernize their approaches to management in the digital age. Lessons abound as to why this is so, and the authors’ new book presents them most effectively."
–Lawrence M. Small
Former President and Chief Operating Officer
Fannie Mae

"This book is the only one on the market specifically designed to help nonprofit managers understand and harness the power of technology and the Internet to strengthen the organization and better serve customers. Start building your Digital Culture today by buying this book and giving it to your employees, your board, your funders."
–Paul Shoemaker
Executive Director
Social Venture Partners

"This book is the road map to the 21st century that nonprofits so desperately need–and have been waiting for. Any organization that aspires to a role in our changing economy will find in these pages the tools they need to embrace and leverage such change for positive growth. Ben Hecht and Rey Ramsey have combined vision along with practical experience to produce a book that will not only help organizations survive and get to scale, but will ultimately save lives through stronger communities."
–Bill Shore
Founder and Executive Director
Share Our Strength

"The power of technology to help solve societal problems is awesome. But first, technology and the right applications must get into the culture and hands of our most committed and knowledgeable–the not-for-profit sector and its legions of staff and volunteers. This exciting book shows the way."
–Angela Glover Blackwell
Founder and President
PolicyLink

From the Inside Flap:

Over the next few years, certain fundamentals about the way the nonprofit industry operates will change. The digital economy demands a new way of doing business for nonprofit and for-profit organizations alike. Only the organizations that understand and anticipate these fundamental changes will survive, and doing so means adapting. Utilizing new technologies, new sources of money, and new management techniques will be imperative to the nonprofit organization in the twenty-first century. ManagingNonprofits.org can help you make this transition.

This book shows any nonprofit how to thrive in these times of change. It enables nonprofits to harness the power of technology to strengthen the organization, to provide value-added products and services to an expanding customer base, and to adapt to new dynamic management practices.

Dynamic management is a continual process of organizational self-reflection and repositioning that enables organizations to embrace change, capture market opportunities, and serve customers. The precepts of dynamic management are designed for the everyday operation of nonprofit organizations, but are just as applicable to the biggest multinational corporations.

ManagingNonprofits.org is both a call to action and a road map for change. Each chapter defines and discusses an element of dynamic management and identifies situations in which digital issues will need to be addressed. In addition, the authors present core truths that they have found helpful in their day-to-day experience putting dynamic management techniques to work in nonprofits. Also included throughout the book are real-life examples of business leaders and nonprofit organizations that have successfully made elements of dynamic management a reality in their organizations.

ManagingNonprofits.org provides expert guidance and proven methods for bringing your nonprofit into the digital age and building an organization that doesn’t fear change–but thrives on it.

About this edition

• Publisher: Wiley
• Publication date: 2001
• ISBN 10: 0471395277
• ISBN 13: 9780471395270
• Binding: Hardcover
• Edition number: 1
• Number of pages: 280