New Sales Speak: The 9 Biggest Sales Presentation Mistakes & How to Avoid Them - Softcover

Sjodin, Terri L.

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26 ratings by Goodreads

9780471395706: New Sales Speak: The 9 Biggest Sales Presentation Mistakes & How to Avoid Them

Softcover

ISBN 10: 0471395706 ISBN 13: 9780471395706

Publisher: Wiley, 2000

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Advance Praise for NEW SALES SPEAK . . .

"Here comes the book . . . New Sales Speak is the first book on the vital marriage of persuasive selling techniques and crucial speaking skills." -Harvey MaCkay, Author of the New York Times bestsellers Swim with the Sharks and Pushing the Envelope

"An incredible book on sales effectiveness! You can learn how to release your brakes and step on your accelerator toward higher sales." -Brian Tracy, Brian Tracy International

"Loaded with substantive ideas that can help you do more, earn more, and be more!" -Nido Qubein, Chairman, National Speakers Association Foundation, and Past President, National Speakers Association

EVERYBODY SELLS SOMETHING

While each of us is blessed with a different level of talent, the ability to speak with savvy, polish, style, and humor is a learned skill. Learning how to more effectively sell yourself and your message can give you a tremendous advantage in our competitive world. Written for anyone who gives one-on-one, small group, or large group presentations, whether you are directly in sales, a company manager, teacher, or community volunteer, New Sales Speak identifies the most common mistakes individuals make when presenting and explains how to avoid them in creating your own highly successful presentations. Including a detailed sample outline you can adapt for your own purposes, this book will turn you into a polished and persuasive presenter and a first-class sales professional.

Selling + Speaking = Sales Speak
* Build and deliver a powerful case for your message
* Make the best use of your allotted time
* Use visual aids effectively
* Transform fear into energy
* Tailor your presentation to meet the needs of your listeners
* Close the sale

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About the Author:

TERRI L. SJODIN, CSP, is a full-time professional speaker and business trainer. She has developed a distinguished client list ranging from corporate and association presidents to large professional sales organizations. She delivers presentations to thousands of people annually. At thirty-four, she is the youngest female professional speaker to ever earn the CSP (Certified Speaking Professional) designation by the National Speakers Association. Terri received a bachelor of arts degree in speech communication from San Diego State University.

From Publishers Weekly:

Some people believe salesmen are born, not made. Sjodin, a public speaking and sales techniques consultant, insists anyone can become an effective seller by polishing his speaking skills and learning to sell himself and his ideas to business partners, investors, employers and supervisors. "Everybody sells something," she notes. Sjodin's book is based on the idea that presentations are typically torpedoed by nine common mistakes: "winging it" instead of being prepared, being overly informative instead of persuasive, misusing allotted time, providing inadequate support, failing to close the deal, being boring, relying too heavily on visual aids, using distracting gestures or body language and wearing inappropriate clothing. The author provides practical tips for achieving her recommendations and anecdotes to illustrate her points. New to this revised edition are sections about "elevator pitches" (how to close a deal if you're on an elevator with the one person "who could make your dreams a reality") and tales from Sjodin's workshops. While the book entertains, much of it skims the surface and fails to go beyond the realm of common sense ("Expensive clothes aren't essential. What's important is that your clothes look clean, pressed, and coordinated in color and style."), providing tidbits that might be useful to people new to the business world, but it's hard to see what experienced professionals would get out this book. Still, for readers fresh out of business school needing a pep talk and a reminder that it's okay to deviate from the PowerPoint script, this book is worth a look.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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