Thoroughly revised for increased clarity, this experimental psychology text focuses on experimental methodology and the scientific way of thinking. It provides comprehensive information on current research methods, yet remains readable and engaging. Specifically, topics include data handling, idea generation, experimentation, and research design and methods. Includes sections on estimating subject needs, and survey information on the use of animals in research.
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A readable and engaging experimental psychology text, focusing on experimental methodology and the scientific way of thinking. Provides comprehensive information on current research methods. Specifically, topics include data handling, idea generation, experimentation and research design and methods. Contains early and continued coverage of research ethics as well as several first-hand accounts of research. The appendices describe how to prepare the APA-style research report and how experimental psychologists use statistical analysis for decision-making purposes.
A CAREFUL BALANCE OF DETAIL IN A READABLE, ENGAGING STYLE!
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"This is the most complete and coherent synthesis of the most prominent issues in modern research methods. ... The author does a great job summarizing a broad, diversified, and contentious field." -- Brad Smith, University of South Carolina
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