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Synopsis
Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
"synopsis" may belong to another edition of this title.
- PublisherWiley
- Publication date2001
- ISBN 10 047141235X
- ISBN 13 9780471412359
- BindingHardcover
- Edition number2
- Number of pages512
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Essentials of Marketing Research
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Wiley & Sons, Incorporated, John, 2001
ISBN 10: 047141235X
ISBN 13: 9780471412359
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Essentials of Marketing Research
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Essentials of Marketing Research
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Essentials of Marketing Research
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Essentials of Marketing Research
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Essentials of Marketing Research, 2nd Edition
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