Items related to Data Mining Cookbook: Modeling Data for Marketing,...
Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management Set - Softcover
Synopsis
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions
In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step–by–step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD–ROM, sold separately, provides these models for reader use.
"synopsis" may belong to another edition of this title.
Review
the descriptions are clear, concise, unambiguous she has clearly succeeded (The Institute of Direct Marketing –theidm.com
??the descriptions are clear, concise, unambiguous?she has clearly succeeded?? (The Institute of Direct Marketing –theidm.com
From the Back Cover
Get a data mining recipe for success to increase profits and reduce costs in today s business world with This CD–ROM provides actual, tested models of the most commonly asked data mining questions for marketing, sales, risk analysis, customer retention and support, and other key business applications. Complete, working code written in SAS will help you directly implement models, with or without an automated mining tool. With this invaluable resource, you ll be able to target the best customers, improve sales and services, and increase overall profitability for your company. Step–by–step guidance on how to create, evaluate, validate, and implement models, plus a review of the basics, are available through the companion book, Data Mining Cookbook (sold separately from Wiley). Minimum System Requirements:
Windows® 95, NT 4.0 or higher; 200 MHz Pentium; 64 MB RAM required.
Recommended System Requirements: Windows®95, NT 4.0 or higher; 500 MHz Pentium and 128 MB RAM.Hard drive space: No installation to the hard drive is necessary, but to make a local copy of all the files on the CD–ROM requires 10 MB of free space.
Peripherals: CD–ROM drive.You will also need to have the following applications to make full use of the CD–ROM: a running copy of SAS 6.12 or higher to process SAS code provided; Microsoft® Excel 97/2000 or 5.0/95 to use the spreadsheets; a browser such as Microsoft® Internet Explorer or Netscape Navigator to open the readme.htm and navigate the CD–ROM.Visit our Web site at www.wiley.com/compbooks/Visit the companion Web site at dataminingcookbook.wiley.com
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date2001
- ISBN 10 0471415200
- ISBN 13 9780471415206
- BindingPaperback
- LanguageEnglish
- Number of pages400
(No Available Copies)
Search Books: Create a WantCan't find the book you're looking for? We'll keep searching for you. If one of our booksellers adds it to AbeBooks, we'll let you know!
Create a Want
