Design for Communication: Conceptual Graphic Design Basics

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9780471418290: Design for Communication: Conceptual Graphic Design Basics
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Complete coverage of basic design principles illustrated by studentexamples

Design for Communication offers a unique approach to mastering thebasic design principles, conceptual problem-solving methods, andcritical-thinking skills that distinguish graphic designers fromdesktop technicians.

This book presents forty-two basic to advanced graphic design andtypography assignments collaboratively written by college educatorsto teach the fundamental processes, concepts, and techniquesthrough hands-on applications. Each assignment is illustrated withactual student solutions, and each includes a process narrative andan educator's critical analysis revealing the reasoning behind thecreative strategies employed by each individual studentsolution.

Assignments are organized from basic to advanced within sixsections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy

Design for Communication is a highly visual resource ofinstruction, information, ideas, and inspiration for students andprofessionals.

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About the Author:

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.

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Book Description John Wiley & Sons Inc, United States, 2003. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: The elements and principles of design Typography as image Creative word play Word and image Grid and visual hierarchy Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals. Seller Inventory # AAH9780471418290

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Book Description John Wiley and Sons Ltd, United States, 2003. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: The elements and principles of design Typography as image Creative word play Word and image Grid and visual hierarchy Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals. Seller Inventory # AAH9780471418290

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Book Description 2003. Paperback. Condition: New. 1st. Paperback. Complete coverage of basic design principles illustrated by student examplesDesign for Communication offers a unique approach to mastering the basic design principles, conceptual problem-s.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.549. Seller Inventory # 9780471418290

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