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Synopsis
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associated with the management of festivals and special events. The new edition features new developments, professional ?tools? and a discussion of the role of technology.
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From the Back Cover
Festival & Special Event Management continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional ‘tools’, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. Festival & Special Event Management offers a current and relevant text for study and professional reference.
Features
- End-of-chapter case studies profle staged events to illustrate various concepts as presented in the text.
- Industry professionals present real-world examples.
- ‘Event profle’ vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.
Festival & Special Event Management brings together a team of experienced authors who have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
About the Author
Ian McDonnell, University of Technology, Sydney
Johnny Allen, University of Technology, Sydney
William O?Toole, Event Consultant
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- PublisherJohn Wiley & Sons Inc
- Publication date2002
- ISBN 10 0471421820
- ISBN 13 9780471421825
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages448
- EditorAllen Johnny, McDonnell Ian
- Rating
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Festival and Special Event Management
Published by
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471421820
ISBN 13: 9780471421825
Used
Softcover
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Festival and Special Event Management
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.85. Seller Inventory # G0471421820I3N00
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Festival and Special Event Management
Published by
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471421820
ISBN 13: 9780471421825
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP64120362
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Festival and Special Event Management
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780471421825. Seller Inventory # 8994448
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Festival and Special Event Management (Wiley Australia Tourism)
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780471421825. Seller Inventory # 9945543
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Festival and Special Event Management (Wiley Australia Tourism)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780471421825. Seller Inventory # 9945544
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Festival And Special Event Management
Published by
John Wiley And Sons AustralianLtd, Milton, 1999
ISBN 10: 0471421820
ISBN 13: 9780471421825
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Pictorial Soft Cover. Condition: As New. Second Edition. 416 pages. Book appears to have hardly been read and is in As new condition throughout. Seller Inventory # 143039
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Festival and Special Event Management (Wiley Australian Tourism Series)
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