The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry - Softcover

Pilzer, Paul Zane

Softcover

ISBN 10: 0471430676 ISBN 13: 9780471430674

Publisher: Wiley, 2003

Synopsis

How to make a fortune in the next big boom industry
The paperback edition of this revolutionary business book, by bestselling author Paul Pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. A legendary entrepreneur and speaker, Pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. The Wellness Revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. This insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market.
Paul Zane Pilzer (Park City, UT) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. As an entrepreneur, Pilzer earned his first $10 million before the age of thirty. A former commentator on National Public Radio and CNN, Pilzer has been a guest on Larry King Live! three times, and he has been on the cover of several national magazines. He speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.

About this title

From the Inside Flap

There's still time to get in on the ground floor and make your fortune in wellness!

Five years ago, in The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called "wellness." Today, that industry has grown to $500 billion, and it's just getting started, offering even greater entrepreneurial opportunities.

The Wellness Revolution was the "shot heard round the world" for the wellness industry. It defined wellness as an industry—linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were part of a worldwide revolution—rather than merely lone iconoclasts inside their chosen professions or industries.

While the first edition was largely focused on large $100 million wellness companies, The New Wellness Revolution includes more guidance and business advice for individual wellness entrepreneurs, health product distributors, physicians, chiropractors, and other wellness professionals. For those in one of the largest segments of the wellness industry, there is a new chapter called "Direct Selling: How to Get Started." The New Wellness Revolution features new action items in every chapter and covers major new trends, particularly the phenomenon of "sickness industry" food companies such as McDonald's and Wal-Mart making huge investments in fresh and organic foods.

The New Wellness Revolution shows that even though millions of people have embraced wellness, the need for wellness has actually expanded due to declining health trends, particularly the rising obesity rate in the United States and other developed nations. Medical costs now exceed profits for most large employers, and corporations are beginning to recognize that wellness and disease prevention are the only viable solutions to rising healthcare costs that threaten their very existence.

From the Back Cover

World-renowned economist and entrepreneur Paul Zane Pilzer shows you how to tap into the next trillion-dollar industry–– wellness. Already a $200 billion business, Pilzer predicts that sales of vitamin and other health-related items will grow to over $1 trillion annually within ten years. In The Wellness Revolution, he shows entrepreneurs and investors how to make their fortunes in this burgeoning industry.

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different. Pilzer’s insights into the future of our healthcare industry are revolutionary and will empower you to the next level."
–– Anthony Robbins
author, Awaken the Giant Within and Unlimited Power

"In The Wellness Revolution, Paul Zane Pilzer reveals the most important secret for tomorrow’s successful entrepreneurs: where to invest their dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future–– wellness."
–– Randy Fields
cofounder, Mrs. Fields Cookies

"Like any machine, our body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote–– and profit by–– the wellness revolution."
–– Michael J. Behe
Professor of Biology, Lehigh University; author, Darwin’s Black Box

"Paul Zane Pilzer has paid great tribute to J. I. Rodale, founder of Prevention magazine and the organic industry in the United States, by showing how Rodale traditions of individual and environmental health make sound economic investment sense in today’s world. If you’ve been looking for the next big, ground-floor opportunity, catch the wave of the future–– The Wellness Revolution!"
–– Ardath Rodale
Chairman of Rodale, Inc., publisher of Prevention and Men’s Health

About this edition

• Publisher: Wiley
• Publication date: 2003
• ISBN 10: 0471430676
• ISBN 13: 9780471430674
• Binding: Paperback
• Edition number: 1
• Number of pages: 272