Strategy (Wiley/ Fast Company Reader Series) - Softcover

Softcover

ISBN 10: 0471445916 ISBN 13: 9780471445913

Publisher: John Wiley & Sons Inc, 2003

Synopsis

In the new workplace, the old rules of business don’t always apply. That’s why Fast Company magazine has always looked to the organizations and people who are rewriting the rules and reinventing business. Fast Company has quickly become the place to turn for influential voices on the future of business and innovative solutions to real problems. Now you can get the latest thinking on strategy, Fast Company style! Featuring 37 articles, grouped into five topic areas, this Fast Company strategy reader shows how to gain competitive advantage in today’s fast-paced world. You’ll find essential knowledge and insights.

About this title

About the Author

Andrew C. Corbett is an assistant professor of strategic management and entrepreneurship at the Lally School of Management & Technology at Rensselaer Polytechnic Institute in Troy, New York. He holds a Ph.D. from the University of Colorado, an M.B.A. from Bentley College, and a B.S. in Journalism from Suffolk University.
After a dozen years in management position within the media industry Professor Corbett now combines his practitioner’s perspective with the latest research in strategic management to provide his students with a thorough understanding of strategy in action.
Professor Corbett lives in Saratoga Springs, New York with his wife, Brenda and their son, Sean.

From the Back Cover

Get on the FAST track.

In the new workplace, the old rules of business don t always apply. That s why Fast Company magazine has always looked to the organizations and people who are rewriting the rules and reinventing business. Fast Company has quickly become the place to turn for influential voices on the future of business and innovative solutions to real problems.

Now you can get the latest thinking on strategy, Fast Company style! Featuring 37 articles, grouped into five topic areas, this Fast Company strategy reader shows how to gain competitive advantage in today s fast-paced world. You ll find essential knowledge and insights that will help you:

• Examine your organization s capabilities and the capabilities of its competitors.
• Research markets and industries, and forecast future trends.
• Design a detailed strategic plan that makes the best use of your organization s resources.
• Position your firm to win a specific segment of your market.
• Design a detailed strategic plan that makes the best use of your organization s resources.
• Position your firm to win a specific segment of your market.
• Enhance the strategy formulation process.
• Sell your strategic vision to the organization.
• Recognize how personal differences are reflected in each individual s approach to strategy.
• Implement your strategic plan and empower your people to achieve their individual objectives.
• Learn from your mistakes and success, and feed what you ve learned back into your strategic formulation process.

Edition details

• Publisher: John Wiley & Sons Inc
• Publication date: 2003
• ISBN 10: 0471445916
• ISBN 13: 9780471445913
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 200
• Editor: Corbett Andrew C.