Items related to Marketing Mistakes and Successes
Synopsis
A behind-the-scenes look at today's biggest marketing mistakes and successes!
Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities.
In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite immersion in their various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career.
With the rest updated and revised, this Ninth Edition adds these eight new cases:
* PC Wars: Dell Computer vs. Gateway et al.
* Harley-Davidson: At Last
* Scott Paper, Sunbeam, and Al Dunlap
* The Grea t Firestone/Ford Explorer Tire Disaster
* McDonald's--A Titan Falters
* Snapple: A Sorry Acquisition
* MetLife--Deceptive Sales Tactics
* Newell Rubbermaid--Losing the Battle to Win Shelf Space
In the words of the philosopher, George Santayana, "Those who ignore history are doomed to repeat it." This guide may help you avoid mistakes similar to those already made by corporate giants.
"synopsis" may belong to another edition of this title.
From the Publisher
Learning from our successes as well as from our mistakes is the basic concept of this text. Offering practical, easy-to-read cases, this seventh edition includes a number of marketing errors and successes. Update information boxes and issues boxes are provided in each chapter.
About the Author
Robert F. Hartley is currently professor emeritus in the marketing department at Cleveland State University.
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons Inc
- Publication date2003
- ISBN 10 0471446386
- ISBN 13 9780471446385
- BindingPaperback
- Number of pages360
- Rating
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Marketing Mistakes and Successes
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Wiley & Sons, Incorporated, John, 2003
ISBN 10: 0471446386
ISBN 13: 9780471446385
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Marketing Mistakes and Successes
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Marketing Mistakes and Successes
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Marketing Mistakes and Successes
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