Items related to Managerial Economics
Synopsis
Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet. Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. Shows how real-world firms have addressed issues discussed in the book. Emphasizes the global aspects of managerial economics and its application in the international marketplace.
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From the Back Cover
Visit http://truett.swcollege.com
The site offere students and instructors an excellent mix of online materials to enhance the teaching and learning of managerial economics:
- Teaching Resources
- Learning Resources
- EconNews Online
- EconDebate Online
- EconData Online
- EconLinks Online
About the Author
Professors Lila J. Truett and Dale B. Truett teach managerial economics and a number of other economics courses at The University of Texas at San Antonio. Lila Truett (Ph.D., University of Iowa) served an unusually long tenure as Director of the Division of Economics and Finance at UTSA and has also served on the Governing Board of the Southern Economic Association. Dale Truett received his Ph.D. form the University of Texas at Austin and has served as an academic administrator both at UTSA and at Florida International University, where he was founding chairman of the Department of Economics. From 1997 - 2002 he held an Ashbel Smith Professorship, the highest distinction for schlorship and research at UTSA. The Truetts have a great deal of consulting experience, including work with a number of Fortune 500 and Fortune 100 firms.
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- PublisherJohn Wiley & Sons Inc
- Publication date2003
- ISBN 10 0471452238
- ISBN 13 9780471452232
- BindingHardcover
- LanguageEnglish
- Number of pages742
- Rating
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