This is a comprehensive, vigorous critical analysis of several theoretical approaches to attitude and opinion change and communication effects. It brings -- for the first time anywhere -- the major theories into direct confrontation and, as such, should be a stimulus for additional significant theoretical and empirical activity.
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Hardcover. 1. ed. 396 p. Good condition. Reading pages are very clean and without marks. Slight traces of storage or use. Without dust jacket. Otherwise good exemplar. 9780471474654 Sprache: Englisch Gewicht in Gramm: 680. Seller Inventory # 218853
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Hardcover. Condition: Used: Very Good. 1st ed. Very good, DJ, 386pp. Seller Inventory # UPLINE003814
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