Items related to The Entrepreneur and Small Business Problem Solver:...
Synopsis
"He’s successfully managed to combine expert start-up and management information—at least 10 books’ worth—in a single volume. An amazing feat!" —Jerome Goldstein, Publisher, In Business "… an incredible storehouse of knowledge critical for success in almost every business." —Dr. Marshall E. Reddick, Director of the Institute of Entrepreneurship and Professor of Marketing, California State University, Los Angeles "The most striking feature of the book is the very scope of its coverage: I can’t think of many business subjects which are not covered here in such detail as to live up to the title of Problem Solver.… I can also see a problem for Bill Cohen: After this, what can he do for an encore?" —Herman Holtz, Author, How to Succeed as an Independent Consultant "This skilled and comprehensive management guide leads the entrepreneur safely through the numerous phases of successful business operations." —Bert Fregly, Management Assistance Officer, U.S. Small Business Administration
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About the Author
About the author Dr. William A. Cohen is Professor of Marketing, former Department Chairman, and Director of the Small Business Institute at California State University, Los Angeles. He has held various positions in industry, from marketing manager for a $3 billion firm through company president and operator of his own small business. His 19 business books have been translated into seven languages. Among these are Building a Mail Order Business: A Complete Manual for Success (Wiley, 1985), Developing a Winning Marketing Plan (Wiley, 1987), and Making It Big as a Consultant (AMACOM). He is on several boards of directors, and his biography is in numerous directories,including Who’s Who in America. Dr. Cohen has a BS from the United States Military Academy, an MBA from the University of Chicago, and an MA and a PhD in management from Claremont Graduate School.
From the Inside Flap
With the first edition of The Entrepreneur and Small Business Problem Solver, author Bill Cohen saved small business owners everywhere thousands of dollars and countless hours of aggravation. Covering everything from getting a start-up loan to introduring a new product, the first edition showed you how to get through the all-too-common problems that arise in every small business, without having to pay for costly outside help. Now, in this Second Edition, updated and expanded for the 1990s, Dr. Cohen addresses the business issues and pushes the hot buttons that people are talking about today, like …
- Financial problem solving. Discover how the new tax laws affect your business, what the best sources of capital are, a checklist for profit watching, and the latest credit and collection procedures
- Marketing problem solving—including how marketing research can make you money, how to measure and improve sales performance, and how to make money with trade shows
- Management problem solving—including recruiting employees, developing a compensation package, patenting your original ideas, avoiding getting ripped off, and using the computer to make your business efficient
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