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Synopsis
This companion to Hartley's classic book, Marketing Mistakes, chronicles marketing success stories of selected American businesses in this century. In a lively case-study format, this Second Edition spotlights the evolution of marketing techniques and strategies in 19 different companies and industries. It features historical accounts of how successful businesses become major forces in their industries, covering not only the evolution of marketing techniques throughout the century, but also how companies deal with crisis situations and public relations.
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- PublisherWiley
- Publication date1990
- ISBN 10 0471512621
- ISBN 13 9780471512622
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages290
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Marketing Successes: Historical to Present Day: What We Can Learn
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: Wiley Pub Date: 1/16/1990 Binding: Paperback Pages: 290 second edition. Seller Inventory # 6849862
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Marketing Successes - Historical to Present Day : What We Can Learn
Published by
Wiley & Sons, Incorporated, John, 1990
ISBN 10: 0471512621
ISBN 13: 9780471512622
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38594441-75
Quantity: 1 available
Stock Image
Marketing Successes - Historical to Present Day : What We Can Learn
Published by
Wiley & Sons, Incorporated, John, 1990
ISBN 10: 0471512621
ISBN 13: 9780471512622
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 48620533-6
Quantity: 1 available
Stock Image
Marketing Successes - Historical to Present Day : What We Can Learn
Published by
Wiley & Sons, Incorporated, John, 1990
ISBN 10: 0471512621
ISBN 13: 9780471512622
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38594441-75
Quantity: 1 available
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1990 PB Marketing Successes: Historical to Present Day: What We Can Learn
Seller: Miki Store, San Jose, CA, U.S.A.
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paperback. Condition: Very Good. Pages are crisp and clean, no marking. Cover is verygood. Binding is tight/good. Seller Inventory # o-bs34
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Marketing Successes: Historical to Present Day - What We Can Learn
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:0471512621. Seller Inventory # 9262292
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Marketing Successes: Historical to Present Day - What We Can Learn
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780471512622. Seller Inventory # 8530966
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Marketing Successes: Historical to Present Day: What We Can Learn
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Paperback. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-0471512621-4
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