Total Business Planning: A Step-by-Step Guide with Forms (Modern Accounting Perspectives and Practice) - Softcover

Burton, Edwin; McBride, W. Blan

Softcover

ISBN 10: 0471528269 ISBN 13: 9780471528265

Publisher: Wiley, 1991

Synopsis

Offers complete, hands-on information on constructing and implementing a successful internal business plan. With examples, forms, checklists, and practical advice based on the authors' years of experience in consulting and in running business seminars, it covers all phases of long- and short-term planning in the context of today's volatile business environment, outlining strategies and techiniques to establish a framework for efficiency, productivity, and growth.

About this title

From the Back Cover

Total Business Planning: A Step-by-Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short-term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along with an exhaustive appendix and helpful definitions, you'll also find a disk with easy-to-use form templates to make the planning job easier.

About the Author

E. James Burton is now Professor of Accounting and Executive Director, Jones Chairs of Excellence at Middle Tennessee State University.

Edition details

• Publisher: Wiley
• Publication date: 1991
• ISBN 10: 0471528269
• ISBN 13: 9780471528265
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 256