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Holtz, Herman Databased Marketing ISBN 13: 9780471551874

Databased Marketing - Hardcover

 
9780471551874: Databased Marketing

Synopsis

Utilizing nontechnical language, the author thoroughly explains how to use database technology as a direct marketing weapon to help you get to know who your customers are--what they want; why they buy what you sell--in order to keep your clients long-term plus successfully increase your customer base. Provides a model of the typical consumer to use in soliciting new customers and includes examples from Burger King, Seagram's, Miller Brewing, Warner-Lambert--companies that are thriving by applying this latest marketing strategy.

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Holtz, Herman
Published by Wiley, 1992
ISBN 10: 0471551872 ISBN 13: 9780471551874
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Condition: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Y10L-00688

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Herman Holtz
Published by John Wiley & Sons, 1992
ISBN 10: 0471551872 ISBN 13: 9780471551874
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Hardcover. Condition: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, Not a Remainder, No Black Remainder Mark, MH241-808Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Seller Inventory # 0808170006

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Holtz, Herman
ISBN 10: 0471551872 ISBN 13: 9780471551874
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holtz, herman
ISBN 10: 0471551872 ISBN 13: 9780471551874
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Pappband. Condition: Sehr gut. Dust Jacket Condition: mit Schutzumschlag. erste auflage. gross oktav orig. farb. pappband. sehr gutes exemplar. mit farb. osu, xix, 300 seiten, gebundene ausgabe; text in englisch; minimale lesespuren. Seller Inventory # 00588H1

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