The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program - Softcover
Synopsis
Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Complete Direct Marketing Sourcebook: A Step-by-Step...
Stock Image
The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471553875I3N00
Seller Image
The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program
Published by
Wiley Publishing, New York, 1992
ISBN 10: 0471553875
ISBN 13: 9780471553878
Used
Trade Paperback
Seller: P Peterson Bookseller, Osseo, WI, U.S.A.
Seller rating 5 out of 5 stars
Trade Paperback. Condition: Good. No Jacket. There is a set of initials on the top of the first page and I saw one page with a margin mark. The cover has some small corner creases. Seller Inventory # 023301
Stock Image
The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program
Seller: Peter Nash Booksellers, Columbia, TN, U.S.A.
Seller rating 1 out of 5 stars
Paperback. Condition: New. Seller Inventory # IS-NHM1-4BFJ