Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Series) - Softcover

Hahn, Fred E.

  • 3.55 out of 5 stars
    11 ratings by Goodreads
 
9780471553892: Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Series)
Softcover
ISBN 10: 0471553891 ISBN 13: 9780471553892
Publisher: Wiley, 1993

This specific ISBN edition is currently not available.

Synopsis

A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.

"synopsis" may belong to another edition of this title.

Publisher
Wiley
Publication date
1993
Language
English
ISBN 10 
0471553891
ISBN 13 
9780471553892
Binding
Paperback
Edition number
1
Number of pages
288
Rating
  • 3.55 out of 5 stars
    11 ratings by Goodreads

Other Popular Editions of the Same Title

9780471553908: Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Series)

Featured Edition

ISBN 10:  0471553905 ISBN 13:  9780471553908
Publisher: Wiley, 1993
Softcover