Research Methods for Business: A Skill-building Approach - Softcover

Uma Sekaran

Softcover

ISBN 10: 047157371X ISBN 13: 9780471573715

Publisher: John Wiley & Sons, 1992

Synopsis

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

About this title

From the Back Cover

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

This book is accompanied by a companion website at www.wiley.com/college/sekaran which offers:

• Video material developed by the author, giving further explanation on difficult topics
• PowerPoint slides for each chapter
• Additional case studies
• Lecturer test bank including multiple choice, true–false, short answer and essay questions
• Data sets
• Over 250 quiz questions for students’ self-study

About the Author

Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.

Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1992
• Language: English
• ISBN 10: 047157371X
• ISBN 13: 9780471573715
• Binding: Paperback
• Edition number: 2
• Number of pages: 448