Marketing Channels - Hardcover

Berman, Barry

Hardcover

ISBN 10: 0471577480 ISBN 13: 9780471577485

Publisher: Wiley, 1995

Synopsis

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.

About this title

From the Publisher

Focusing on decision making in a changing environment as well as the latest developments in channels management, this outstanding textbook contains a full complement of pedagogical aids such as chapter objectives, a list of key terms, chapter summaries and discussion questions. Micromarketing, value orientation, modular corporations, just-in-time inventory management, the role of resellers in the diffusion process, gray market goods, programmed merchandising agreements, export automation software and legal aspects of international channels are among the topics covered. Includes 34 cases plus scores of tables, figures and flow-charts.

From the Back Cover

What Reviewers have to Say About Marketing Channels Stephen C. Cosmas, California State Polytechnic University at Pomona: "Compared to other Channel Management books, this is the best text I’ve seen. Its strategic empasis is really quite enlightening." "From my perspective, the book is superbly organized. One could teach out of this text without any problems. In addition, the cases chosen for each chapter are very good and reinforce the learning from the chapters..." "This is a very complete and up-to-date channels book...the discussion of scanner data is very, very current..." "...this is the perfect teaching text." "The major strengths of this text are: the currency of materials, the strategic emphasis, the incorporation of scanner data in the channels, the organization, chapter summaries, and cases." Rodney L. Stump, Morgan State University: "I was glad to find the prominent treatment of Relationship Marketing, Customer Service, Ethics, Marketing Research, and the Information Highway..." "...I found Berman’s writing style to be engaging and interesting. It succeeds well in clarifying complex concepts and integrating examples to bring life to factors that otherwise may remain rather abstract." "...Berman’s text has done the most effective job of integrating teaching and learning aids...with the addition of key terms, glossary, more appendices, and the integrative cases. Overall, these elements should serve to enhance students’ comprehension while reading, aid in provoking class discussions, and promote better understanding of concepts and applications." Brian McNeeley, University of Wisconsin/Parkside: "It is superior to other undergraduate channels texts currently on the market." "...the end-of-chapter cases are very good at relating the chapter concepts and materials to real companies and situations...The cases are well written and the case questions present a mix of types of questions to stimulate thought and discussion. The integrative cases do a good job of presenting a more challenging analysis."

Edition details

• Publisher: Wiley
• Publication date: 1995
• ISBN 10: 0471577480
• ISBN 13: 9780471577485
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 736