The Portable MBA in Economics - Hardcover

Young, Philip K. Y.; McAuley, John J.

Hardcover

ISBN 10: 0471595268 ISBN 13: 9780471595267

Publisher: Wiley, 1994

Synopsis

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

About this title

From the Back Cover

Sharp managers and entrepreneurs nowadays make it their business to have a good working knowledge of economics. That's because they know that trying to conduct business without a solid grasp of such essential economic facts of life as gross domestic product, the Federal Reserve, rates of exchange, inflation and unemployment, and the balance of trade would be like trying to sail without the proper navigational tools. Now The Portable MBA in Economics makes it easier than ever for you to acquire the working knowledge of economics you need to be effective in today's business world. Writing in a crisp, highly accessible style, the authors demystify the science of economics for you. With the help of dozens of real-world examples and case studies, they breathe life into abstract concepts and bring vague-sounding theories down to earth. They school you in the basics of both macro- and micro-economics and show you how they relate to one another, and above all, how both directly affect your business. And most importantly, they teach you how to apply what you've learned to your day-to-day decision making and planning. With The Portable MBA in Economics toolkit in hand, you'll learn how to read important economic indicators, understand the role of the Federal Reserve, grasp the intricacies of foreign trade, interpret the ups and downs of foreign exchange rates, analyze demand for a product, comprehend the causes and effects of unemployment and inflation, conduct a pricing cost benefit analysis, and much more. Once you've digested the easy lessons The Portable MBA in Economics has to teach, the economic news you see and hear in the news each day will leap into sharper focus. You'll learn to readbetween the lines as never before, develop a more comprehensive view of the business world and your place in it, and as a result, you'll become a shrewder, more effective decision maker and leader.

About the Author

Philip K. Y. Young is the author of The Portable MBA in Economics, published by Wiley.

John J. McAuley is the author of The Portable MBA in Economics, published by Wiley.

About this edition

• Publisher: Wiley
• Publication date: 1994
• ISBN 10: 0471595268
• ISBN 13: 9780471595267
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 304