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Synopsis
Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by implementing these approaches.
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- PublisherWiley
- Publication date1990
- ISBN 10 0471623458
- ISBN 13 9780471623458
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages224
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Database Marketing: Strategy and Implementation
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Database Marketing: Strategy and Implementation
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Database Marketing: Strategy and Implementation
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