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Synopsis
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
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- PublisherWiley
- Publication date1988
- ISBN 10 0471624241
- ISBN 13 9780471624240
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages230
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The Company Image : Building Your Identity and Influence in the Marketplace
Published by
Wiley & Sons, Incorporated, John, 1988
ISBN 10: 0471624241
ISBN 13: 9780471624240
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Stock Image
The Company Image : Building Your Identity and Influence in the Marketplace
Published by
Wiley & Sons, Incorporated, John, 1988
ISBN 10: 0471624241
ISBN 13: 9780471624240
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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The Company Image: Building Your Identity and Influence in the Marketplace
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The Company Image: Building Your Identity and Influence in the Marketplace
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The Company Image: Building Your Identity and Influence in the Marketplace
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The Company Image : Building Your Identity and Influence in the Marketplace
Published by
Wiley & Sons, Incorporated, John, 1988
ISBN 10: 0471624241
ISBN 13: 9780471624240
Used
Hardcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2023686-75
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The Company Image: Building Your Identity and Influence in the Marketplace
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The Company Image: Building Your Identity and Influence in the Marketplace
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Dust jacket in poor condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471624240. Seller Inventory # 8984017
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Stock Image
The Company Image: Building Your Identity and Influence in the Marketplace
Published by
Wiley, U.S.A., 1988
ISBN 10: 0471624241
ISBN 13: 9780471624240
Used
Hardcover
First Edition
Seller: Simply Read Books, Boat Of Garten, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 1988 Wiley first edition first printing hardback with unclipped dj; very good, near as new condition, just company stamp on fep; UK dealer, immediate dispatch. Seller Inventory # J2695
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