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Synopsis
How to change a bank from a passive to an active selling organization, by cross-selling financial services. In the wake of bank deregulation, the financial services industry has become intensely competitive--banks now engage in research, advertising, and product development. This book shows how to redirect effort into selling, and how to increase the performance and sophistication of a bank's sales staff. There is practical discussion of the unique features of sales in banking today, and sales techniques, backed up by case studies.
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Cross-Selling Financial Services
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0471632759.G