Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits

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9780471710257: Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits
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How and why to make visual communication a powerful competitive tool
From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive.
Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line.
Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.

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From the Inside Flap:

Throughout history—beginning with our earliest ancestors who painted on cave walls—people have used images to communicate their thoughts and ideas. Yet as a society, while we understand and effortlessly use the power of visual communication in our personal lives, we're just now awakening to its tremendous potential in our business lives. With the democratization of technology, in the form of the Internet, wireless communications, and easy-to-use, inexpensive digital devices, the doors to Going Visual are now open to virtually any organization or businessperson.

In Going Visual: Using Images to Enhance Productivity, Decision Making, and Profits, authors and visual communication experts Alexis Gerard and Bob Goldstein demonstrate how businesses large or small and entrepreneurs can harness the power of digital images and video to streamline information flow, communicate more effectively, and gain competitive advantage.

Today's technology makes it possible to use—in everyday practical business circumstances—visual tools that capture the full richness of the information you wish to convey, enabling you to communicate more completely, more efficiently, in greater detail, and with greater power of conviction than through words alone.

Through real-world success stories and interviews with professionals who've enthusiastically gone visual, this one-of-a kind book outlines a five-step plan for developing a visual communication strategy that will sharpen your organization's competitive edge and improve its bottom line. You'll receive instant access to innovative research, proven strategies, and real-world business cases that will carefully guide you down the path to Going Visual. Topics discussed include:

  • The Four Essential Requirements with which a business can set goals and measure the effectiveness of deploying a Going Visual strategy
  • The Five Action Steps that serve as guiding principles for planning and implementing a Going Visual strategy
  • How entrepreneurs, as well as small, mid-sized, and large companies can reap significant benefits by transforming their interpersonal business communications from words alone into an image-rich mix
  • The new directions that imaging technology will take in the near future and how it will augment the visual communication process

Visual communication is rapidly becoming an indispensable part of the way we do business. Just as you might find it hard to imagine how you ever did business before e-mail or FedEx, you'll also wonder how you ever got by before Going Visual.

From the Back Cover:

PRAISE FOR GOING VISUAL

"Practical and thought-provoking, Going Visual will help any company move their business communications from good to great."
—Dr. Rudy Burger, founding CEO, MIT Media Lab Europe

"Our book, America 24/7, shows how new mainstream technology has dramatically democratized image making. Going Visual demonstrates compellingly how businesses can harness that same power of visual communication, through a set of broadly applicable 'best practices' that any executive or entrepreneur can use."
—Rick Smolan, coauthor of America 24/7

"At last, the technologies for digital image capture, storage, processing, and transmission converge with the long-standing needs of man to more effectively communicate visually. Gerard and Goldstein outline a practical process based on real-world examples for taking advantage of these new tools. Going Visual is a must-read for all of us interested in improving corporate effectiveness through use of imaging."
—George M.C. Fisher, retired chairman and CEO, Eastman Kodak

Before you read on, take a look around you.

Now think about how long it would take to accurately describe to a colleague what you've just seen by (A) writing it down or typing it, or (B) taking a picture. You've now experienced just one way that using images can improve business productivity. Going Visual demonstrates how corporations and entrepreneurs can harness the power of digital images and video to sharpen an organization's competitive edge and improve its bottom line.

Through innovative research, proven strategies, and real-world business cases, Going Visual will show you how pictures are truly worth a thousand words when used as a powerful communication tool that can significantly improve your business.

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Alexis Gerard, Bob Goldstein, Guy Kawasaki, Guy Kawasaki (Foreword)
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Alexis Gerard; Bob Goldstein; Guy Kawasaki
Published by Wiley (2005)
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