The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work - Softcover

Antion, Tom

Softcover

ISBN 10: 047171870X ISBN 13: 9780471718703

Publisher: Wiley, 2005

Synopsis

Effective, affordable, low-risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

About this title

From the Back Cover

Unbeatable E-Marketing Techniques for Small Business Owners

Electronic marketing isn't just for big business; the Internet is a great way for small businesses to get the word out about what they sell and what they do. Unfortunately, most small businesses fail to take full advantage of the powerful and affordable Internet marketing techniques available to them. Thankfully, The Ultimate Guide to Electronic Marketing for Small Business provides the real-world tools and tactics small business owners need to sell their products locally and around the world.

Full of easy-to-implement, practical ideas on reaching new customers and increasing sales, this handy guide is perfect for new entrepreneurs, small business owners, or anyone with a great business idea. Best of all, these tactics and techniques don't require a lot of technical skill, special knowledge, or a large investment of money. In fact, most of what you'll learn you can do on your own—without hiring an expert. With expert advice and a wealth of useful resources, The Ultimate Guide to Electronic Marketing for Small Business will show you how to:

• Build a money-making Web site with little investment of money or time
• Use the Internet to sell more of your products and services
• Employ affiliate marketing to bring in even more income
• Earn passive income through joint venturing with other Web sites
• Evaluate your online marketing efforts for maximum effectiveness
• Build a shopping cart system that automatically sells more to each of your customers
• Use pay-per-click search engines to guarantee top search rankings and drive business to your site
• Build a valuable database of potential customers and prospects who will buy more and more from you over time
• Create viral marketing campaigns to get the word out at virtually no cost to your business
• And much more

Even if you own a traditional brick-and-mortar store, the Internet is an effective and powerful way to bring in new customers and increase sales. With the commonsense online selling strategies you'll find here, success is only a click away.

About the Author

TOM ANTION is a business consultant and public speaker who helps small businesses thrive online. He is the publisher of Great Speaking, an online magazine on public speaking with 92,000 subscribers in more than eighty countries, and also operates the Great Internet Marketing Retreat Center in Virginia Beach, Virginia.

Edition details

• Publisher: Wiley
• Publication date: 2005
• ISBN 10: 047171870X
• ISBN 13: 9780471718703
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 320