Items related to Designing Brand Identity: A Complete Guide to Creating,...
Designing Brand Identity: A Complete Guide to Creating, Building, And Maintaining Strong Brands - Hardcover
Synopsis
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the...
From the Back Cover
Praise for Designing Brand Identity
This is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience.
—Marty Neumeier, author, The Brand Gap
Alina Wheeler provides a practical structure for the brand-building process, a remarkable achievement in a discipline that is notorious for being out of...
About the Author
Alina Wheeler applies a dynamic process to help enterprises express their brands. Her clients include entrepreneurial companies and foundations whose leaders embrace the future. Wheeler collaborates with strategists, designers, and managers, seizing every opportunity to build brands and provide compelling customer experiences.
Wheeler speaks frequently to management and creative teams in companies, as well as to business and design students at universities. She introduces branding fundamentals, identifies...
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons Inc
- Publication date2006
- ISBN 10 0471746843
- ISBN 13 9780471746843
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages280
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands
Published by
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471746843
ISBN 13: 9780471746843
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Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands
Published by
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471746843
ISBN 13: 9780471746843
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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