Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships

3 avg rating
( 3 ratings by Goodreads )
 
9780471776604: Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships
View all copies of this ISBN edition:
 
 

"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet."
-From Chapter 1 of Build Your Customer Strategy

Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of.

Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships

"Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer."
-Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer

"Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability."
-Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com

"Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends."
-Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank

"Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational."
-Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

Goods and services are no longer enough.Today's customers attach an emotional connection to the products they use and to the businesses at which they shop. Wouldn't you love to have your customers raving about your company or about your product and calling it their own? Now you can.

With his profound insight, simplicity, and uncommon sense, industry expert and author Jim Barnes shows you how managers and executives can create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. He draws on his more than thirty years of experience listening to end-consumers and business customers from a wide variety of industries to enable you to develop your own customer strategy, using the building blocks of successful customer relationships that are presented in this book.

Filled with case histories of companies that have succeeded in building solid, genuine relationships with customers, this book will help you to maximize and capitalize on the opportunities your customers represent. This hands-on book:

  • Explores the process of developing and sustaining customer relationships that establish an emotional connection
  • Explains how to achieve the lofty status where customers will actually be proud to be your customers
  • Considers how to manage difficult relationships, such as those that take place via technology or at great distances
  • Helps you take the pulse of your customer relationships and identify where those relationships are weak and where they are strong

Required reading for every CEO, chief customer officer, customer service executive, and marketing executive, this book urges you to adopt—and keep in mind—the customer's perspective and what it means as a customer to have a relationship with a company or brand. Build Your Customer Strategy shows you how to make a connection with your customers that will not simply satisfy them, but also build and keep their loyalty for your business's long-term success.

About the Author:

JIM BARNES is an internationally recognized consultant, speaker, and educator on customer relationship strategy and measurement. He offers a unique perspective on customer loyalty, approaching the subject from the customer's perspective. He is the author of seven books, including the internationally acclaimed Secrets of Customer Relationship Management: It's All About How You Make Them Feel. He regularly delivers conference keynotes and workshops on the broad subjects of customer relationship building and the creation of customer loyalty. He works with leading companies to build their customer strategies. He is a member of the Guru Panel at CRMguru.com and a regular contributor to many publications on the subject of customer strategies. He is Professor of Marketing at Memorial University and operates his consulting practice, Barnes Marketing Associates, Inc. (bmai-strategy.com), from his base in Canada. Dr. Barnes holds an MBA from the Harvard Business School and a PhD in marketing from the University of Toronto.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

James G. Barnes
Published by Wiley (2006)
ISBN 10: 0471776602 ISBN 13: 9780471776604
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2006. Condition: New. book. Seller Inventory # M0471776602

More information about this seller | Contact this seller

Buy New
US$ 28.91
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

2.

Barnes, James G.
Published by Wiley (2006)
ISBN 10: 0471776602 ISBN 13: 9780471776604
New Hardcover Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Wiley, 2006. Hardcover. Condition: New. Never used!. Seller Inventory # P110471776602

More information about this seller | Contact this seller

Buy New
US$ 68.25
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

James G. Barnes
ISBN 10: 0471776602 ISBN 13: 9780471776604
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STRM-0471776602

More information about this seller | Contact this seller

Buy New
US$ 92.77
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

4.

James G. Barnes
Published by Wiley (2006)
ISBN 10: 0471776602 ISBN 13: 9780471776604
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley, 2006. Hardcover. Condition: New. 1. Seller Inventory # DADAX0471776602

More information about this seller | Contact this seller

Buy New
US$ 115.12
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds