Innovate or Perish: Managing the Enduring Technology Company in the Global Market - Hardcover

Kahn, Edward

Hardcover

ISBN 10: 047177930X ISBN 13: 9780471779308

Publisher: Wiley, 2006

Synopsis

Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.

About this title

From the Back Cover:

Praise for Innovate or Perish Managing the Enduring Technology Company in the Global Market

"Successful innovation calls for negotiating value-creating, sustainable agreements across various forms of IP, technologies, companies, and even industries and countries. To help envision and pull off the kinds of deals needed for this task—licensing, selling, swapping, exchanging, partnering, plus creating truly innovative structures—this book offers great examples, insights, and advice from its team of thoughtful authors, who are fresh from the IP trenches."
—James K. Sebenius, Gordon Donaldson Professor of Business Administration, Harvard Business School and Vice Chair, Program on Negotiation, Harvard Law School

"Open innovation management, and how it is changing industry, both at home and abroad, is a critical governmental and societal issue, no longer just a business matter. Innovate or Perish provides a critical and eye-opening view to how these principles will affect all of us in the years to come."
—Jim Marshall, U.S. Representative Third District of Georgia

"A thought-provoking collection of writings on the intersection of intellectual property and innovation at a time when the viability of companies depends on their ability to innovate and the economic viability of nations depends on new technology."
—Lita Nelsen, Director, Technology Licensing Office Massachusetts Institute of Technology

"In crucial ways, this collection is both markedly optimistic and eminently practical about the role of American innovation in a flattening world. It is lively and provocative in the best sense, and it should be read far beyond the offices of IP technology leaders."
—Aviam Soifer, Dean and Professor William R. Richardson School of Law, University of Hawaii

"Ed Kahn shares his unique insight into value creation, having served on the front line and in the executive suite of IP management. Ed's vision is a must read for any technology CEO."
—Ben DuPont, President yet2.com

From the Inside Flap:

Like it or not, the American business landscape has changed. While factors such as the rise in outsourcing, the impact of the Internet, and the convergence in communications have caused a wake-up call in the way American business designs and builds new products and services, U.S. companies still face a loss of competitive edge because of declining American dominance in scientific and technological brainpower. Going directly to the heart of why large companies fail to sustain innovation, Innovate or Perish offers practical, realistic solutions to this negative trend and confronts readers with the reality that the decision to survive or thrive lies in how corporate boardrooms view innovation and the largely invisible, yet massively influential, intangible economy.

Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo—offering expert advice based on their diverse experiences working with companies such as Boeing, Dow, DuPont, Xerox, PARC, Hewlett-Packard, Pitney Bowes, Ciba-Geigy, and more.

Highly readable and clearly written, Innovate or Perish helps readers unleash the innovative potential of their company's ideas with thought-provoking discussion and strategies on:

• Why the global marketplace is here to stay
• What they must do to survive and thrive in the global marketplace
• How to build and integrate IP management into a company's long-term strategic plan
• How to maximize business value from intellectual property
• The best practices for strategic IP management

Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in this emerging creativity economy.

About this edition

• Publisher: Wiley
• Publication date: 2006
• ISBN 10: 047177930X
• ISBN 13: 9780471779308
• Binding: Hardcover
• Edition number: 1
• Number of pages: 336