Web Design for Dummies - Softcover

Lopuck, Lisa

Softcover

ISBN 10: 0471781177 ISBN 13: 9780471781172

Publisher: Wiley, 2006

Synopsis

How many times have you visited a Web site and thought that you could do a better job if only you had the knowledge and skills?   Or perhaps you have a great idea for a Web site but don’t know how to get started? What was once exclusively a task for professionals, Web designing, has become more accessible to amateurs, thanks to loads of handy software. With Web Design For Dummies, you will be able to design your own Web site like a pro.

Web design requires many programs to make a Website attractive and fun, including:

• Using Web editors like Dreamweaver
• Image editing tools like Photoshop elements
• Drawing utensils like Illustrator
• Background markup and scripting languages like HTML and CSS

This fun guide covers all of the topics that every aspiring Web designer should know.   This book offers advice on:

• Designing for your audience
• Building a solid framework for easy navigation
• Creating appealing graphics that work with the site
• Choosing the proper type and colors
• Tweaking the HTML to make everything work correctly
• Applying next-step technologies including JavaScript
• Parlaying your skills into paid work

With expert guidance from Lisa Lopuck, a pioneer in interactive media design and the Senior Producer at Disney, you will be creating superb Web pages that will charm and impress all of your visitors!

About this title

About the Author

In 1988, Lisa Lopuck got her first glimpse of multimedia while still at UCLA pursuing her degree in design. She saw a tiny, black-and-white, interactive HyperCard stack designed by The Voyager Company and immediately knew her career path.
Her first job out of school was working at the Apple Multimedia Lab in San Francisco. She then moved on to Skywalker Ranch, working with George Lucas to design educational CD-ROMs. The rest has been interactive history — working with everyone from Kaleida to eBay, writing bestselling books, teaching, and speaking at conferences along the way.
In 1996, she co-founded Electravision, an award-winning Web design agency in San Francisco with clients such as Twentieth Century Fox, National Geographic, Microsoft, and Mall of America. Electravision’s work won awards, including Yahoo!’s Best of the Year, Site of the Day, and Best of the Web. Electravision also created the highly acclaimed online murder mystery series, Suspect, one of the Web’s first online entertainment series.
Recently, Lisa was an Associate Creative Director and Senior Producer at Disney where she managed the production of large-scale, large-budget, multilanguage Web sites for Disney’s theme parks and hotels around the world such as www.DisneyCruiseLine.com and www.HongKongDisneyland.com.
Lisa is now a design consultant helping companies shape their Web creative strategy. She is also an accomplished watercolor artist, and a signature member of the National Watercolor Society. You can see her paintings online at www.lopuck.com, and her Web portfolio at www.lopuck.com/portfolio.

From the Back Cover

Build your own eye-popping site design

Create a user-friendly site, design great graphics, and make updating easy

It can take a flock of folks to build, design, and maintain an out-of-sight Web site. Whether you're designing a site on your own or are a member of a design team, this updated guide will be your best assistant. Here's the scoop on planning, producing, choosing colors and fonts, managing content — even understanding a dollop of HTML.

Discover how to

• Assess the audience for your site
• Create an effective workflow
• Add sound, video, and animation
• Test your site for ease of navigation
• Build graphics that work
• Use frames, tables, and CSS

Edition details

• Publisher: Wiley
• Publication date: 2006
• Language: English
• ISBN 10: 0471781177
• ISBN 13: 9780471781172
• Binding: Paperback
• Edition number: 2
• Number of pages: 336